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  • I can't say I'm surprised to see Gamepass get a price hike; it always seemed like it was in the loss leader stage to try to grow market share.

    I wonder what the reasoning was to institute the hike now, though, since I'm not sure how strong their market share actually is on it.

    My theory is that either:

    • Microsoft is tired of footing the bill and expects results now
    • Microsoft/ Xbox think they have enough market share, so it is time to stop cultivating and time to start harvesting

    My understanding is they are still releasing new Series S models, which are basically just Gamepass machines; so I would expect they are not happy with their current market share (though corporations literally never are), which makes me think it's the former option, not the latter.

    All that being said, I wonder how much the price can increase before the value proposition of Gamepass is moot. Right now 20 USD a month doesn't sound bad as long as you're playing at least one new game a month, but I wonder how much more room there is in the price before the number of games you would need to play becomes unreasonable.

    Personally, I've never been a fan of the Gamepass model since I like owning my games physically (it's the main reason I prefer console to PC), so I don't have much of a horse in this race; but I will be interested to see what becomes of Gamepass in the long term.

    • I’ve only really used it to try out new games, it’s a great deal if you only use it for a month at a time!

  • Not surprising. Either this was their long game or MS is in crisis mode, because lately they haven't been doing so hot.

  • 🤖 I'm a bot that provides automatic summaries for articles: ::: spoiler Click here to see the summary Microsoft is planning to hike its Xbox Game Pass Ultimate pricing again in September, alongside launching a new “standard” subscription that doesn’t include day-one access to first-party Xbox games.

    The Xbox maker has started emailing Xbox Game Pass Ultimate subscribers warning of a price increase to $19.99 a month that starts on September 12th, a $3 increase over the current $16.99 a month pricing.

    PC Game Pass subscribers will also see a price hike in September, with the service moving from $9.99 to $11.99 per month and maintaining access to day-one titles.

    The price increases will largely affect Ultimate subscribers who make up the vast majority of Game Pass subscribers and come just over a year after the last Game Pass price hikes raised rates by $1–$2 per month.

    Alongside the Ultimate and PC Game Pass price hikes, Microsoft will also offer a new option of an Xbox Game Pass Standard subscription without day-one titles that will be priced at $14.99 per month for new users to the service.

    I revealed in May that Microsoft was considering raising Xbox Game Pass Ultimate pricing again, amid a debate around adding Call of Duty to the service.


    Saved 49% of original text. :::

23 comments