United Airlines launches personalized ads on seat-back screens
United Airlines starts serving passengers personalized ads on seat-back screens
The carrier on Friday said it launched a media platform to serve travelers personalized advertisements on seat-back screens and in its app, among other platforms, as it seeks to leverage customer data.
Ads themselves are an insult considering the cost of travel. But they’re insulting us all over the place on shit we pay for.
But personalized ads in view of strangers is full-on absurdly an insult to privacy. Get bent, I hope someone finds a way to display the guitar video and song for the whole plane.
I was just pumping gas the other day, and while I'm at it there's this cellphone speaker music that starts really loudly, like the phone is at 400% audio.
Motherfucking screen started playing an ad I couldn't skip. Soon theyre just going to loop audible ads everywhere we go, in public spaces.
Since then I've avoided this brand of gas station and affiliates, but I won't be able to hide for long.
Or worse, how about some horny singles in my area with moans for the whole plane to hear
Here is an alternative Piped link(s):
https://www.piped.video/watch?v=7bXJ_obaiYQ
Piped is a privacy-respecting open-source alternative frontend to YouTube.
I'm open-source; check me out at GitHub.
Oh good. Because if there's a profile of my advertising preferences out there, it knows that when I am forced to view an ad, I look away from the screen, turn off the volume, sigh dramatically, and say "Fuck
<this product>
right in the ass."Personalize away.
You & me both, friend.
I work for a company that does marketing, and they are seriously struggling right now because TV and Social media ads are getting more expensive, while at the same time becoming less effective.
Yes. This is true.
Because ads suck and people hate them. Whats the new way? Be good at what you do so people talk about your brand. Show up in searches when I'm looking for you. That's it.
Naw, they'll find some way to "incentivize" (punish you for not) viewing ads and enforce it with eye tracking.
This is why you bring tape and a few pieces of paper in your carry-on
This article is short on details but what I really want to know is WHERE is that data coming from and how the fuck does United have access to it?! Also, a follow-up question would be how does one ensure they don't get access to that data? Is that even possible anymore?
The "media network" is https://kinectivemedia.com/ and they have a link for US customers to opt out that leads to here https://uniteddigital.iad1.qualtrics.com/jfe/form/SV_88OQmAbr20oeHn8 but of course you're going to want to also read Qualtrics privacy policy before using their services https://www.qualtrics.com/privacy-statement/
Clicking https://kinectivemedia.com/ privacy policy links to https://www.united.com/en/us/fly/customer-data-privacy-policy.html
They collect the usual stuff you use for travel like name, address, payment details, biometrics, I.D etc and also
Information collected in your use of our mobile application(s) includes, but is not limited to:
- With your consent, your pinpointed physical location information from technologies like GPS, Wi-Fi, or cell tower proximity (geo-location tracking)
- With your consent, while at or near certain airports in the U.S., your pinpointed physical location will be tracked continuously to provide you location-based offers, services and other information. For more information, see the Location Services FAQ located on the side menu of the United App;
- Your domain name;
- Device ID or alternative ID where required by the platform provider;
- Electronic data concerning operating systems and computing devices/browser, including types;
- Features you use and links you click;
- Amount of time spent in the application;
- Installs and uninstalls;
- Transaction details and history.
We may combine this information with information that we already have collected about you.
We collect information about you from third parties. If you make a reservation through a travel agent, we will obtain your travel information from that agent. We may also obtain information about you from our marketing partners, advertisers and other third parties.
We primarily use your information, including personal information, to provide our services to you and to fulfill your requests. In certain circumstances, such as for advertising purposes, we combine your information with other information that we have about you, that is publicly available and/or that we have obtained from third parties (either individually or in the aggregate)
We also use your information for the following purposes:
For marketing and advertising. United uses your information, consistent with applicable law, individually, in the aggregate, and/or combined with demographic information that we maintain or collect from third parties, for marketing and advertising purposes (via email, direct mail, telephone, web or other electronic advertising) and to send you news and newsletters. Specifically, information that we collect about you may be used to send you email, direct mail, or telephone communications about offers from United, its partners or other third parties, that might be of interest to you (please see the section on Disclosing your information below and the section on Changing your marketing preferences below). We also use your information to determine appropriate advertising channels and venues and to place ads on such channels and venues, including placing advertising on social networking sites.
I'm sure the money they make from this will subsidies flight costs that will be passed on to the end user for cheaper flight!
no I heard that they will increase salaries!
Data brokers sell the info. Its hardly private
I think they can retain customers' past flight records and maybe list of media played in flights. That said it's almost guaranteed some ad marketing corpo is behind, and EULA is always vague enough to allow sharing external party...
You seriously can't understand how they would have personal data on you that every other company already has?
My hope is that there wouldn't be anything more personal about it than age, sex, and location... But I am sure there's a lot more that even an airline (businesses that tend to be decades behind in systems they run) can get
Probably when you book from browser cookies?
You could get around this but 99% of people won't.
We need augmented reality glasses with uBlock Origin now more them ever. Fuck United Airlines and the ad-riddled plane they flew in on.
You mean a piece of cardboard and duct tape
XReal glasses shut everything off and mirrors your phone already.
So we can see ads 24/7 in every space?
Yes, perfect, you get it.
That sort of thing’s not my bag, baby!
A couple years ago I paid what I felt was quite a bit of money for good seats on a plane. Then they started playing ads on the screen in front of me during take off. There was no way to turn off the screen and it literally felt like this screen was being thrust my face that I had no co trol over. Airline is the worst way to travel and they are only going to get more predatory.
Post-it notes. One pack is enough for like a third of the plane.
Which airline?
Air Canada
I flew Icelandic air recently and they had A 4 minute long ad playing with no way to skip or mute that had to play before the entertainment system was available. It played a soon as you turned it on!
I had to unplug and look away for 4+ minutes
I highly doubt you actually couldn't turn it off if it was during flight. Also you could just not look at the screen, same as with any other ads you see in your daily life constantly.
k
WTF man, I pay for the tickets and now I have to watch ads???
Afaik it's a thin margin sector. I've even heard of pilots paying to fly during bad periods.
We paid for cable and streaming services too. They'll milk us to dust, then run ads on the remaining pile.
I guess the best way now is to download a 4K movies onto a laptop and bring it with you on your trip
ability to reach engaged customers
Not sure that being stuck to a spot in a tube you can't just escape (and easily live) from is the same as "engaged".
not flying united anymore, thanks for the tip
"unfortunately your In-Flight Engagement Actions ™️ did not meet the requirements to qualify you for in flight perks such as entertainment and meals"
"Please ensure you are looking directly at the screen while ads are playing to accumulate In-Flight Engagement Actions ™️"
Coming soon to an airline near you.
FUCK THAT
But how can they access a passenger's digital profile?
Oh please. It's 2024, and you're still wondering how a company knows who you are? The plane knows who is sitting on which seat, unless you change seats, and the airline has, at least: you email, your credit card, name, address, gender, age, nacionality, origin and destination. From there, they can ask a number of data brokers for more information like purchase habits, health, wheather you have children, your field of work, etc etc. Even if it's one's of those flights without assigned seats, there are cameras in the cabin. It would be pretty easy to face ID who is sitting where.
I take small pleasure in the fact that any ads I see I have no intention of ever purchasing their shit. I would actively tell people to avoid it as well. We literally have ads shoved in our faces 24/7 and the amount I have after bills and shit is already earmarked so the ad companies can go shove a baseball bat up their ass.
Last time I had my phone plugged in to charge it, I noticed that it wasn't on charge mode exclusively, but it was actually on File Share Mode.
Now I don't know if the airplane was able to instigate that connection mode, or why my phone was on that mode, but it did concern me incredibly that they were able to browse the files on my phone, when I just wanted it to charge.
That's why you should use "usb condom" when charing your phone from untrusted power source.
They know your name. That's usually enough.
And your email, identity document, photo, payment method... lots of fun data points to boil it down to a demographic of one person.
I would assume it's mostly ads for tourist places or local attractions at your destination
But the article says the ads are personalized. I really suspect it goes deeper than just the destination
All I can say...
Booooooo!
Ads for replacements for items in your luggage they broke?
The whole experience sounds like an ad for Greyhound or Amtrak.
I'm going to bring tape and construction paper to cover it up. Double sided sticky tape
Super glue seems appropriate 🤔
Skip the construction paper, just use a magazine
welp time to carry 100ml black spray paint
I’ll fuckin scratch the screen with my keys
We noticed you may not be fully appreciating the information provided by our valued partners. We're increasing the volume and raising your seat to help you experience them better -- your friends at United
When you fly on Air Canada there’s a unmutable ad for the Alberta oil sands right after the safety announcement before takeoff. It’s surreal enough, but it’ll be so much worse when they start doing this kind of shit too.
Your next flight, a minimum of 22 minutes of uninterrupted flying time during every hour in the air!
Phones play movies. If they make the seatback system annoying then people will just stop using it and download movies from Netflix or wherever
Yeah. This. This is what will send me to live in a commune.
Novadays they also use biometric to enter
Capitalism breeds inovation
Flying is still the safest mode of travel.
Yes, let's add things that make it mentally more claustrophobic, too.
Hell world
I launch baseball cap pulled down on my eyes
I'm okay IF the ads were only from novels of my liking. Never gonna happen though...
Hmmm, yeah, see? This is why they shouldn't be allowed to call the ads they have now, "personalized" when they're really not.