8mo ago

Apple crushes creativity and its reputation in new iPad ad

www.theregister.com Apple crushes creativity and its reputation in new iPad ad

Someone in marketing may be getting fired for this

The ad itself depicted a mechanical crusher destroying artifacts of human creativity. A trumpet, guitar, sculpture, piano, drawing board, paints, a metronome, several analog cameras, a turntable, and hi-fi equipment were among the much-loved items yielding to the machine's unstoppable force.

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I’m sorry your music career didn’t pan out after all that work. Not everyone can be a musician.
- Ah, just going straight into troll mode now huh? That's too bad, I was enjoying our conversation...
  
  Not as bad as your album—oh wait you don’t have one. Maybe if you got an iPad you could make that dream come true.
  
  I see the confusion here... You think playing music is something one does to get fame and money. What you're describing is a content creator, in which case I can see why having an overpriced toy that makes songs for you would be appealing.
  For the record I have, in fact, played for a number of audiences and even recorded several albums with various bands that I've been in over the years. I'm sure you wouldn't have heard any of them because they never really made it beyond the local scene. I'm perfectly fine with that though, because I didn't make them to be famous. I made them because I enjoy the creative process involved in songwriting and performance, because I'm a musician.
  
  Aww good for you, my dude. But it’s pretty mean to say that other people, who have music inside them, should be denied. Not all music made using technology is 100% digital anyway. It’s a studio in your home. It allows people who aren’t able to go into a studio, for whatever reason, to produce near-professional music.
  Here’s a thought, if you don’t want to listen to music created using an Apple product, then… don’t.
  I’ll get off your lawn now. 😅
  
  You are delusional to think even one of the 9 million kids living in poverty in the US would buy a $1000 iPad as a tool to make music. In 5 years that fucking $1000 iPad is only worth cracking open to harvest as e-waste. A kid buying a $50 dollar pawnshop guitar is far more likely to continue to make listenable music than some fucking dipshit buying an iPad. Maybe in 5 years they can sell that guitar for $50 to another kid who will successfully make music. Or maybe they luck out and that guitar is worth $5000. The kid who can afford to buy the $1000 iPad will hopefully use this as a chance to learn about planned obsolesence...
  Here's a thought, maybe an iPad is a wasteful piece of garbage technology. Maybe this isn't a rant about technology and preventing opportunities, maybe its a rant against shitty technologies that are wasteful.
  Get off all our fucking lawns.
  
  You say from your shitty technological device. Hypocrite
  
  *Frantically types genius rebuttal on iPad

84 comments