Apple crushes creativity and its reputation in new iPad ad

Agreed. People like to get upset over nothing. It’s a stupid commercial that landed poorly. Someone in the marketing department has way too much control and probably didn’t do a very good focus group for this.

There are plenty of other things about Apple we could be complaining about.

Ignoring things like this is how we've ended up with an entire generation of people who Apple thinks are either too lazy or too stupid to create art or music on their own.

Note that I am not calling anyone lazy or stupid, I'm just stating Apple thinks this is a desirable outcome and is pushing forward with that plan

First I've heard of it and you know, you can just ignore it lol. Yet you took the time to make a comment and... complain about talking about it?

I’m about to block this community for a week or something, then resubscribe.

I mean I’m kidding, but I’ve seen more shit about this ad that I’ve never seen over the past three days than any actual ads of any type.

This person's comment is all that anybody needs to know about this situation.

I did get shown the ad, I thought “huh, it’s not like Apple to do ragebait marketing”. I thought that was just what that is, and that everyone can see that. The “Newphoria” marketing tagline I think was verging on it as well, but I didn’t see anyone moaning about it online. Much harder to avoid for me because it was on giant billboards and shop signs.

I guess it’s just working as intended if people are recycling it every day into news fodder, not like there’s anything else going on in the world (ongoing genocide? No we have four tweets about Apple’s new ad and boy are these tweets strongly worded!)

Why is thinnest ever placed in such high regard? Have you seen how ridiculous the new iPad Pro looks when the Pencil is attached to it for charging?

I think I'm in the vocal minority in that I really don't give a shit about thin, especially if it affects performance, repairability, or battery life.

Apple popularised two things that bug the shit out of me in addition to everything you said. "on iPhone" "on iPad" just sounds utterly wrong. It needs to be "on the iPhone" "on the iPad". Now everyone is doing it.

The other is " breathlessly we're excited to announce/we're excited to share with you/we're excited!!!!big fucking cheesy grin". The whole point of having that whole "excited" or whichever adjective you want at that point of the sentence is to prep you and let you know what you're supposed to feel. If it's that good surely you shouldn't have to tell me what I need to feel.

If you got Apple is “destroying creativity” from that, you A) only saw the clip or B) are searching for problem.

The outcry's not really Apple, but tech in general. The backlash of crushing the human experience is the transition from valuing true art and creativity, and just lurching toward yet another do-everything screen that doesn't compliment creativity, but instead displaces it, with the hint of incoming generative AI.

Apple really doesn't give a fuck about art, creativity, expression, or for that matter quality anymore. They're good at making a thing that sells, they're good at marketing it, and they're good at convincing people of the cost vs worth equation that gives them insane margins over their chic branding. I love the outcry not because of any validity behind the detriment of tablets and smartphones (which is absolutely there) but moreso because it's entertaining when a company renowned for their advertising prowess fucks up so publicly then backpedals with apologies.

Good times, and fuck Apple.

I'll try to explain this to you - the video shows crushing of plethora of sophisticated, subtle, powerful instruments and then says you can replace them all with Apple's picture poking thing. The preciousness of that thing is not shown to us. The preciousness of those instruments is implied, because we know what they are.

We literally see the precious being crushed and some shit being offered instead after crushing it. Like "I broke all your toys cause I think this one is better and you are going to like it".

Especially considering this ad from LG in 2008.

https://youtu.be/SblMbEsMq8Q

I think it's supposed to be inflammatory so that we all talk about it and make it viral. This isn't the first time Apple has done this.

Isn’t he gay?

You can’t be gay and a devout Christian. God said so.

Yeah, what surprised me most about the posted article was the Jesus fish on his phone case.

Hideous

Is it pronounced “shitter”?

Yup and then have something like "all of this creativity in one compact device. The all new iPad"

Or simply squish them like they were rubber instead of destroying them.

Seriously, everyone is going to forget about this in a week. Regardless of how you feel about Apple, one slightly tonedeaf ad isn't going to significantly affect their reputation.

I just watched it for the first time and... I thought that while the handwringing is excessive, the subtext that all these other emblems of human creativity have to be destroyed to become part of the iPad is unsettling, moreso because the visuals are so decadent in their detail. It makes it feel much more like replacing than supplementing. It's probably worse that I think it was also unintentional. Big miss for me.

Different time, different audience. This would have been a better commercial for a property insurance company.