If it isn’t open / free / private there is a % of the community that will not even try it.
Just like on Reddit lots of negative energy in some subs.
Hardly saying bing is amazing only that lately I have been drawn to trying it more since the chat based search that allows follow ups in natural language.
Google bards equivalent is only available in the US and just this last week the UK so I can’t try it out.
However over all I agree that more and more google search results have more adds and the good results pushed further and further down.