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gsa32 @lemmy.world

Reddit kills awards and coins

105 comments
  • For those that don't want to give Reddit traffic, this is the post by the reddit admin:

    Hi all,

    I’m u/venkman01

    from the Reddit product team, and I’m here to give everyone an early look at the future of how redditors award (and reward) each other.

    TL;DR: We are reworking how great content and contributions are rewarded on Reddit. As part of this, we made a decision to sunset coins (including Community coins for moderators) and awards (including Medals, Premium Awards, and Community Awards), which also impacts some existing Reddit Premium perks. Starting today, you will no longer be able to purchase new coins, but all awards and existing coins will continue to be available until September 12, 2023.

    Many eons ago, Reddit introduced something called Reddit Gold. Gold then evolved, and we introduced new awards including Reddit Silver, Platinum, Ternium, and Argentium. And the evolution continued from there. While we saw many of the awards used as a fun way to recognize contributions from your fellow redditors, looking back at those eons, we also saw consistent feedback on awards as a whole. First, many don’t appreciate the clutter from awards (50+ awards right now, but who’s counting?) and all the steps that go into actually awarding content. Second, redditors want awarded content to be more valuable to the recipient.

    It’s become clear that awards and coins as they exist today need to be re-thought, and the existing system sunsetted. Rewarding content and contribution (as well as something golden) will still be a core part of Reddit. We’ll share more in the coming months as to what this new future looks like.

    On a personal note: in my several years at Reddit, I’ve been focused on how to help redditors be able to express themselves in fun ways and feel joy when their content is celebrated. I led the product launch on awards – if you happen to recognize the username – so this is a particularly tough moment for me as we wind these products down. At the same time, I’m excited for us to evolve our thinking on rewarding contributions to make it more valuable to the community.

    Why are we making these changes?

    We mentioned early this year that we want to both make Reddit simpler and a place where the community empowers the community more directly.

    With simplification in mind, we’re moving away from the 50+ awards available today. Though the breadth of awards have had mixed reception, we’ve also seen them - be it a local subreddit meme or the “Press F” award - be embraced. And we know that many redditors want to be able to recognize high quality content.

    Which is why rewarding good content will still be part of Reddit. Though we’d love to reveal more to you all now, we’re in the process of early testing and feedback, so aren’t ready to share official details just yet. Stay tuned for future posts on this!

    What’s changing exactly?

     undefined
        
    - Awards - Awards (including Medals, Premium Awards, and Community Awards) will no longer be available after September 12.
    - Reddit Coins - Coins will be deprecated, since Awards will be going away. Starting today, you’ll no longer be able to purchase coins, but you can use your remaining coins to gift awards by September 12.
    - Reddit Premium - Reddit Premium is not going away. However, after September 12, we will discontinue the monthly coin drip and Premium Awards. Other current Premium perks will still exist, including the ad-free experience.
        - Note: As indicated in our User Agreement past purchases are non-refundable. If you’re a Premium user and would like to cancel your subscription before these changes go into effect, you can find instructions here.
    
    
      

    What comes next?

    In the coming months, we’ll be sharing more about a new direction for awarding that allows redditors to empower one another and create more meaningful ways to reward high-quality contributions on Reddit.

    I’ll be around for a while to answer any questions you may have and hear any feedback!

  • Could some please paste the post here? 🙏

    • Reworking Awarding: Changes to Awards, Coins, and Premium

      Hi all,

      I’m u/venkman01 from the Reddit product team, and I’m here to give everyone an early look at the future of how redditors award (and reward) each other.

      TL;DR: We are reworking how great content and contributions are rewarded on Reddit. As part of this, we made a decision to sunset coins (including Community coins for moderators) and awards (including Medals, Premium Awards, and Community Awards), which also impacts some existing Reddit Premium perks. Starting today, you will no longer be able to purchase new coins, but all awards and existing coins will continue to be available until September 12, 2023.

      Many eons ago, Reddit introduced something called Reddit Gold. Gold then evolved, and we introduced new awards including Reddit Silver, Platinum, Ternium, and Argentium. And the evolution continued from there. While we saw many of the awards used as a fun way to recognize contributions from your fellow redditors, looking back at those eons, we also saw consistent feedback on awards as a whole. First, many don’t appreciate the clutter from awards (50 awards right now, but who’s counting?) and all the steps that go into actually awarding content. Second, redditors want awarded content to be more valuable to the recipient.

      It’s become clear that awards and coins as they exist today need to be re-thought, and the existing system sunsetted. Rewarding content and contribution (as well as something golden) will still be a core part of Reddit. We’ll share more in the coming months as to what this new future looks like.

      On a personal note: in my several years at Reddit, I’ve been focused on how to help redditors be able to express themselves in fun ways and feel joy when their content is celebrated. I led the product launch on awards – if you happen to recognize the username – so this is a particularly tough moment for me as we wind these products down. At the same time, I’m excited for us to evolve our thinking on rewarding contributions to make it more valuable to the community.

      Why are we making these changes?

      We mentioned early this year that we want to both make Reddit simpler and a place where the community empowers the community more directly.

      With simplification in mind, we’re moving away from the 50 awards available today. Though the breadth of awards have had mixed reception, we’ve also seen them - be it a local subreddit meme or the “Press F” award - be embraced. And we know that many redditors want to be able to recognize high quality content.

      Which is why rewarding good content will still be part of Reddit. Though we’d love to reveal more to you all now, we’re in the process of early testing and feedback, so aren’t ready to share official details just yet. Stay tuned for future posts on this!

      What’s changing exactly?

      Awards - Awards (including Medals, Premium Awards, and Community Awards) will no longer be available after September 12. Reddit Coins - Coins will be deprecated, since Awards will be going away. Starting today, you’ll no longer be able to purchase coins, but you can use your remaining coins to gift awards by September 12. Reddit Premium - Reddit Premium is not going away. However, after September 12, we will discontinue the monthly coin drip and Premium Awards. Other current Premium perks will still exist, including the ad-free experience. Note: As indicated in our User Agreement past purchases are non-refundable. If you’re a Premium user and would like to cancel your subscription before these changes go into effect, you can find instructions here. What comes next?

      In the coming months, we’ll be sharing more about a new direction for awarding that allows redditors to empower one another and create more meaningful ways to reward high-quality contributions on Reddit.

      I’ll be around for a while to answer any questions you may have and hear any feedback!

  • Yeah got this pm from Reddit:

    I only have premium because I was awarded Platinum. No way in hell I'd buy it.

    • Just like reddit to include the entire, long email after assuring you the following is the TLDR.

      • I only have premium because I was awarded Platinum. Now way in hell I'd buy it.
  • Archive link.

    Why are we making these changes? // We mentioned early this year that we want to both make Reddit simpler and a place where the community empowers the community more directly.

    Might as well say "we're changing it because capybaras need to learn to fly better", as it makes as much logic as they said. (None.) Or just, you know, admit why you're actually doing it?

    In the most lenient of the hypotheses, they might have been taking old feedback into account... but only after said feedback lose relevance. Users hated awards when they were implemented, as they were clearly a way to convert money into post promotion. Except that now users grew used to those awards, so their removal will be clearly met with resistance.

    Another possibility is that they're trying to simplify the system not for the users, but for advertisers. Think about it: if Reddit plans to allow you to sell karma for money, perhaps it's also planning to allow you to buy karma with money. Advertisers would love this; instead of buying coins to grant themselves awards, now they would be able to buy an arbitrary amount of upvotes to boost their spam.

    A third possibility is some unknown party bribing a few Reddit key positions here and there, to wreck their product on purpose. So when the IPO happens, Reddit prices are in the rock bottom, and the unknown party can buy the platform really cheap.

    Frankly none of those things seem remotely sane for me. That's how puzzling their decision is in my view.

    On a personal note: in my several years at Reddit, I’ve been focused on how to help redditors be able to express themselves in fun ways and feel joy when their content is celebrated. I led the product launch on awards – if you happen to recognize the username – so this is a particularly tough moment for me as we wind these products down. At the same time, I’m excited for us to evolve our thinking on rewarding contributions to make it more valuable to the community.

    So your actions did absolutely nothing, and now you're realising it? Might as well call yourself Epimetheus.

  • Ugh, they're gonna replace awards with NFTs and crypto aren't they?

    • It's possible. But another possibility is that they gave up the idea that users would give Reddit money, and instead they want advertisers to buy upvotes with RL money.

      Fake currencies like Reddit coins are useful when you're milking users, as it's harder for them to determine the real cost of their actions. For example: how much money would you need to spend to award your own post to become the most awarded post of a subreddit? (A: it depends on which coin package you bought, which award you're granting, in which sub you're posting, etc.) It's probably more expensive than the user thinks, i.e. the "sucker tax".

      This backfires for advertisers because they will run the maths and notice your outrageous prices, and they won't pay the "sucker tax". And any additional loop between money and service raises their suspicion, thus the risk that they associate with your platform. When dealing with them, you're better off streamlining everything, and getting rid of things that they might see as risk-increasing uncertainty.

      And one of those risk-increasing uncertainties is the value of awards vs. votes in the visibility of a post (i.e. a potential ad). How many users sort by "top" vs. "awarded"? Are you better off buying awards or upvotes? Reddit just removed those two uncertainties, plus one loop (buy Reddit coins to buy stuff → buy stuff directly).

      If my reasoning above is correct, bots running rampant in Reddit will be the least concern. Expect stuff like the top post in r/linux being Microsoft "informing" you on the "risks" of running Linux, and the moderator responsible for correctly marking as spam to be "relieved" from his "duties". r/cooking will be full of nothing but advertisement for food chains, r/youtube with an "exclusive promotion for Snoos who buy YT Premium", stuff like this.

  • Well. There are no coins here. Are they really needed?

105 comments