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Asklemmy @lemmy.ml
daniyeg @lemmy.ml

Is anyone else worried about the apple vision pro?

i wouldn't normally be concerned since any company releasing a VR product with this price tag is obviously going to fail... but it's apple and somehow through exquisite branding and sleek design they have managed to create something that resonated with "tech reviewers" and rich folk who can afford it.

what's really concerning is that it's not marketed as a new VR headset, it's marketed by apple and these "tech reviewers" as the new iphone, something you take with you everywhere and do your daily tasks in, consume content in etc...

and it's dystopian. imagine you are watching youtube on this thing and when an ad shows up, you can't look away, even if you try to they can track your eye movement and just move the window, you can't mute it, you certainly cannot install adblock on it, you are forced to watch the ad until it satisfies apple or you just give up and take out the headset.

this is why i think all these tech giants (google meta apple etc) were/are interested in the "metaverse". it holds both your vision and your hearing hostage, you cannot do anything else when using it but to just use the thing. a 100% efficiency attention machine, completely blocking you from the outside world.

i'm not concerned about this iteration as much as people are not hyped about this iteration. just like how people are hyped about the next apple vision, i'm more worried about the next iterations with somewhat lower price tag and better software availability. i hope it flops and i know it probably won't achieve any sort of mainstream adoption even if it's deemed a success because it probably can't get less bulky and look less dorky, but the possibility is still worrying. what are your thoughts?

175 comments

  • I think that, in practice, putting a headset on is a big ask for most people. Phones caught on because they're extremely convenient, almost everyone had a use case that was improved by a smartphone, and once they had it in their pocket it was a short hop to using the phone for other things as well. A headset though? Maybe if it was as unobtrusive as regular glasses, people would put up with it - but even then, regular glasses are so annoying that many people use contact lenses instead. So if you want to put any kind of technology on people's head and keep it there all day, that's where your benchmark has to be set, not way up in the same size category as a motorcycle helmet.

    • Bingo. At the end of the day it's still something massive that sits on their head. It's going to sell well as a gimmick. But people will get tired, their necks will hurt, some will get motion sickness, and over time they'll collect dust like all of the others.

      The fact is that vr technology is stunted until hardware can catch up, and by that I mean literally as easy as putting on sunglasses.

      • AFAIK there's some strides being made here, like I think there are see-through LCD screens that work in the lab but aren't mass production ready, so I can see the "final form" of this being a pair of glasses with the ability to put stuff in front of your eyes and all of the actual processing is done remotely by your phone.

        ...but even then, I think that lands the tech somewhere in the neighborhood of headphones, not the smartphone itself.

    • My biggest concern is that everyone will eventually be forced by societal and institutional expectations; for now people can easily choose not to wear them, but if/when your employer requires it for work or if/when the only way to talk to your friends is by using it, then you won't have much of a choice.

      For example, Zoom has very shady ties with the Chinese government (and several reports say that they've used it to surveil and censor people), yet many schools and workplaces required it (and many still do now). You could refuse to install/use it, but then you'd lose your job or fail your classes. It's a similar story for TikTok, Discord, and Facebook before that.

      • I'm much more concerned about the very real and confirmed ties (see:

        ) Zoom, Microsoft, Apple, Amazon, Google, my ISP, my cell phone service provider, etc have to the security apparatus of the country I actually live in who have actual power and authority over me and a long history of murdering left wing activists.

      • If you're in America, I wouldn't worry about the Chinese Government spying on you, and be much more worried about the American government doing it, since they can actually use what they find to prosecute you for crimes real or imagined.

        But while it is true that you could get forced into using it by social pressure, my post is about how I really don't think that the tech has the potential for the kind of mass adoption that would create those conditions. You could be forced to use it by your job, but then when you're not working you can take it off - compare that to the cell phone in your pocket, which they can already use to call you back into work at all hours of the day, the emails they use to get you to give them free labor outside of working hours, and the other ways in which corporations have gotten their fingers into our off time I just don't see this as a breakthrough or a new threshold being crossed in any way.

  • I think what the tech implies these big tech giants want for the world is more worrisome than the specific tech itself.

    They may fail with this iteration or the next, but why do you think they're trying so hard insisting this is the next big thing? To survive, capitalism needs to create new problems to be solved. The smart phone didn't solve any problems we had, it created a desire, which then became a fear (FOMO), then it became a need, which then finally became a problem if you didn't have one.

    If you're homeless today and want to get out of it, one of the first things you need is an address, then an internet connection, and a smart phone. Why? Because most jobs require it to get a hold of you and in many cases to facilitate the software used on the job.

    They don't need to convince consumers to adopt the new tech per se. They just need to convince businesses that without the new technological progress, their competitors will leave them behind. Then it won't matter if you like the tech or not, you'll NEED it to have a job and survive. Just like the smart phone is today.

    They're directing us, telling us how the future will look like based off of THEIR vision, not OURS.

    That's what worries me. Not this AR headset, but rather the reasons they have for insisting this is the future we are all heading towards.

  • Im not afraid of this or the next few iterations of ADglasses the tech bros put out, im more worried about the encroaching optessive surveillance technology these proof-of-concept devices might represent.

  • I mean you're worried about something you don't even use yet showing you ads... Your android/iPhone has a front facing camera and doesn't force you to watch the advert via eye tracking. No ones does, because you would just buy something else

  • Frankly I don't think most people will ever want to strap goggles to their head to check their fucking emails or even do any real creative work, and that's why this is one of the dumbest products ever to be shat out of Cupertino. No amount of iterating on the design will change this fact, and no, this will never all be contained in a contact lens or a normal pair of glasses because physics will still exist in the future lol. What we're seeing is the usual hype from fanboys, stockholders, and paid reviewers that will fizzle out within a couple of months.

    People comparing it to something like the first iPhone or a smartwatch is also stupid because A) while one can spend a whole day with their face pressed up against a screen, it's not mandatory in order to use them, and B) those devices had inherent value to people right out of the gate. It's almost a no-brainer to see the perks of having a full web browser and responsive touch keyboard on a phone when you're coming from the awful hellworld of the "mobile web," static physical buttons, and the shitty touchscreens of yore. The fuck does a pair of ski goggles do to improve computing compared to my existing laptop, phone, or tablet? On top of it, the Vision Pro seems like the most isolating, lonely, and dystopian sort of device that, like all of the similar facehugging gadgets that came before it, will people off just by looking at it. Just can't see how this gains traction in any form outside of the nichest niches, and Apple doesn't build shit for niche markets for long. This isn't 2001 anymore; they're a multi-trillion dollar phone company that sells computers on the side.

    Really wish Apple instead poured their dragon's hoard of cash into optimizing their existing hardware and software instead of this garbage. Hell, there's actually some cool gestures and conventions they've demoed with AVP that could be developed into a device that helps people who require alternate input methods. Imagine if they actually made the Magic Leap but it wasn't just astroturf! I fear other product lines will languish because capitalism is a fuck and they "must" go all in on "the next big thing" or else Tim Cook won't have a "revolutionary" product category under his belt to retire on and/or they'll be facing the repo men by the end of the quarter unless line go up 🙃.

    In short, I wouldn't worry about it; this too will flop. The only way people are going to stop using their existing workflow and drop it for this shit is if manufacturers/developers stop supporting them entirely and go all in on goggle computing, which would be suicidal for the industry and probably be met by tremendous backlash from anyone who does anything even mildly productive on a computer or who values doing what they want with the gear they own.

  • Check out what these stupid chuds have to say about it: https://www.youtube.com/live/gseav7sgpks?feature=shared

    If I didn’t know better, I’d swear they were doing a bit.

    I’ve never seen a less critical tech review; never seen investment advice that was less trustworthy, more of a conflict of interest; these douchebags are willingly blind to the glaring cons of this technology. They have massive portfolios of AAPL and just go on and on about how great it is. I’d say shameful but we’ve been here before with Tesla and they were able to lie their way to the top. The Henry Kissinger of tech stocks.

    “I’m wondering if you are the type of person who wants to keep it on all day”

    NO ONE will want the embarrassment of keeping this on their face all day. This is like the Segway.

  • Off topic but my bf has an Amazon tv and within seconds of turning it on it plays a prime advertisement, it sucks because the fire televisions are like the cheapest on the market, for a reason

  • Just like how the iPod was the invention of the mp3 player.

    The truth is society is really really malleable and stupid. That's just human nature. And of course it's going to be manipulated by people for power and wealth.

    It'll go the same way as cable TV, and phones. It's the same exact path. We live within systems specifically created to market unneeded "wants". Just go outside and mingle with people... Some people literally seem like they have little humanity left in them, the just live for consumption. It's like addicts. It essentially is addiction for dopamine. Any product or nation/society that allows basically lawless marketing function will be the same.

    So you're thoughts imo are accurate. BUT there's also another side of life. Once you stop falling for marketed bullshit and pop culture/media you can tune out all the bullshit. They will always prey on the weak. While I said all that keep in mind technology is like our civilizations pyramids or creation of democracy. Personally I have some hope in transhumanism, but you know pop news and marketing shit is going to make it all a divisive argument. Lol I'm probably doing that now. They do this partially as publicity and a advertising.

    It's not about this or that it's about allowing growth of all things?

    Idk... Just some rambling.

    • We live within systems specifically created to market unneeded “wants”

      Isn't it interesting that it's taught as supply and demand, and not demand and supply?

  • I think for me this thing is a symbol of where we are and where we're heading in terms of not being able to look away from ads

  • Yeah I am pretty concerned. I think if work from home or hybrid jobs start requiring devices similar to the apple vision pro, it will only further the divide between people that work from home and those that don't, as well as increasing the barrier to entry to these jobs. Dividing the working class further.

    • It seems like a company that would require employee-purchased headsets would already require employee-purchased laptops. Do you know of any? Honest question; I don't, but my bubble is pretty small.

  • imagine you are watching youtube on this thing and when an ad shows up, you can’t look away, even if you try to they can track your eye movement and just move the window, you can’t mute it, you certainly cannot install adblock on it, you are forced to watch the ad until it satisfies apple

    WUT? Apple is very focused on privacy and the idea that a user can't mute or install Adblock is… weird. Safari has good ad-blocking options as well as built-in anti-tracking features to protect users, applications can't usually prevent the system from muting content and Apple doesn't really sell ads outside of the App Store.

    If you want to worry about that stuff I'd suggest focusing on the Meta VR goggles or god forbid Google starts making goggles, both of those companies survive on ad revenue and have an incentive to enshitify their experience in ways that the Apple we know today would never do. Of course companies can change over time, but the ethic at Apple is to only make products they feel comfortable with their families using.

  • Not really worried about this kind of stuff at all. At the end of the day, it's not like it's some essential thing people need to live. People have been worrying that every new piece of technology is going to ruin society. This was said about books, raidio, tv, video games, and so on. I don't think AR tech is going to be any different.

    I imagine that at some point the tech will get miniaturized to the point where AR headsets are basically like glasses. That's when mass adoption is likely to start happening. I'm also sure there will be open versions of such headsets that can run Linux. It's just a new more immersive UX, I don't think it's anything to get worked up over.

175 comments