However, does the site not lock log in attempts after the first 10 login attempts or something?
They had accurate credentials. They didn't hit a login wall because people were re-using their passwords. They hit a login-wall for people who didn't re-use their passwords. They got accurate credentials from an unrelated hack, from people re-using passwords. How many times does a system "block" you when you have the right username and password the first time?? Zero, I'm pretty fucksure.
(Also, it's usually more like three attempts.)
I am very confused at what people think computers are supposed to do when given the correct login information? The point of login information is to prove who you are. If you have the correct information, the computer cannot know who is behind the keyboard.
At this point, something so sensitive like ancestry and health information should be mfa required at the bare minimum a phone number 2fa would help a bit.
On this point, I agree. 23andMe seems to now as well, considering they just rolled out required MFA for all their users. However, we live in a world basically zero data privacy laws in the US. The US can't even fucking pass a budget, so good luck waiting on privacy laws. You want that kind of consideration, you gotta move to Europe.
Like 23andMe, companies don't really care until something has already happened, since there isn't legislation forcing them to care.
Finally, phone 2FA is garbage that can be intercepted. It shouldn't be used. The fact that it's still the default means this won't be the end of data breaches. People need to embrace security keys like YubiKey.