New Study: At Least 15% of All Reddit Content is Corporate Trolls Trying to Manipulate Public Opinion
New Study: At Least 15% of All Reddit Content is Corporate Trolls Trying to Manipulate Public Opinion
The ebike subreddit is modded by the owners of Lunacycle. They actively remove posts about bad customer service/other issues from Lunacycle. I witnessed them name and shame some random redditor and accuse them of fraud because they posted screenshots of email correspondence that pointed out shady dealings on Luna’s part.
They use the general subreddit for electric bikes to funnel everyone into ordering from them.
during the massive purge of rebellious mods, there was a huge opening for corporate shills to move into places where previous mods had kept them out. this phenomenon was widespread in many fan and specialty subs. Reddit admins were more than happy to let this happen, as corporate shills were also more than happy to be cooperative with Reddit admins.
Everything about Reddit's most recent changes has been openly about cracking the place wide open for corporate marketing. Everything good about it was because of how genuine it was, and it was genuine because for a very long time, the attitude was to shield it against corporate influence.
That's the only reason it became such a valuable place for search results: as the forums and blogs around the Internet went silent and corporations ravaged individual websites, reddit was a bubble of genuine interaction. It's not just Google's shitty algorithm, it's also because the Internet itself got injected with shit, and reddit was a safe haven. A deeply flawed one, but still, notably less fake and corporate than the web pages around it.
That's what gave it value.
Spez knows this. The admins have known this the whole damn time. That's why there used to be rules against self-posting content. That's why celebrities were only allowed to promote things in AMAS. To head off attention seeking, marketing, and corporate influence.
But the time came to make money, and they're burning it all down to accomplish that.
I will never not share this blog because it hits the nail so cleanly on the head it sails straight down to the core of the earth:
Stop talking to each other and start buying things
It's not just about ads, it's about the corruption of public spaces. The death of social media is when someone tries to start making money off it at the expense of its genuine human interaction, which can not exist in that environment unmolested, and will cascade into the platform's collapse over time. it's enshitification, yes, but it's also something else: "dehumanation". The drowning of the human element of your social platform through profit seeking.
In a similar more minor vein, the Snowpeircer (tv show) sub was administered by the showrunners.
They were mostly subtle about it, but quietly removed lots of posts after a week or so that didn't fit show promo.
I'm pretty sure they've abandoned it now that the show is in limbo.
I'm not used to seeing this with so many pixels.
I find it has a nice understated impact
It's so much worse than 15%.
And they said the bears were the ones posting obnoxious huge images!
Member-only story
Medium wants me to pay them to read a story from "Homeless Romantic" who is listed as a "Ph.D. Rocket Surgeon & Aspiring Troglodyte"?
Are they fucking high?
well, whomever describes themselves in such a manner clearly is.
It's been a wonder that site ever got traction as something credible to get info from and not just a weird mesh of editorial, blogging, and long winded shitposts...
edit: That being said, fuck reddit.
I've always seen it as a site for random people to shitpost. Who takes Medium seriously as a credible source?
For me, it was often a place where a lot of qualified people would essentially write blogs because hosting their own site for it would get utterly ignored by google. The last few years though I've got more utter morons than people who can write a good article, even for generic questions that they could straight up copy and paste from another site.
Are they fucking high?>
Yeah, probably
Is all bad online behavior "trolling" now? Isn't "shill" a better word for someone who is paid to surreptitiously promote something?
Back in my day trolling meant something. It meant you cared enough to actually form a real argument that withstands scrutiny, just to setup for the rug pull. The better your polemic, the more engagement as people debated if you were for real or not.
Shitposting controversial hot takes or dog whistle memes is mid af, do better
From my understanding trolling meant exactly what it says it is: Trolling. I think people for some reason get this mixed up with trolls - as in the fantasy type monster. But I think it actually has to do with the fishing termtrolling where you cast out your line, and see if you can get somebody to take the bait. Once they take the bait, you take em for a ride.
mid
polemic
po·lem·ic /pəˈlemik/ noun a speech or piece of writing expressing a strongly critical attack on or controversial opinion about someone or something. "his polemic against the cultural relativism of the Sixties"
No, all bad online behavior now is “bots.”
At least that’s how people in the comments on lemmy and Reddit label them.
No, all bad online behavior now is “bots.”
At least that’s how people in the comments on lemmy and Reddit label them.
I, and others, have distinguish between shills and bots.
Usually people use shilling as an alternative to astroturfing by paid human beings, while bots are just AI/programming posting.
Is all bad online behavior "trolling" now?
People like throwing buzzwords regardless of their meaning.
it is not "now". It is exactly as it was being used in 2020, when the article was written, by the mass media. They were calling "troll" everyone they were disagreeing with.
Fellow lemmings, I, for one, am glad that there are no corporate trolls trying to manipulate public opinions on Lemmy, it is the same warm, fuzzy feeling I get when I was watching multiple time Golden Globe nominated summer blockbuster, Barbie, now available on Blu-Ray and select streaming services.
I don't know about you, but I sure hope Barbie sweeps the Golden Globes next month (and then the Oscars next year.)
I popped over to Reddit for the first time since third party apps were cruelly shut down. It’s clear that Reddit has sunk to new lows. Obviously trolling and a marked decrease in the quality of content
what I noticed is that posts have huge amounts of upvotes, even from small communities, and often no comments or when it does have comments its often very basic stuff, almost AI like
Well, if you're going to defraud investors by pumping up your numbers before your IPO, you might as well go all out.
You know what else is random and probably related to their paid content? Their sorting doesn't work right anymore. Posts in "hot" are regularly like more than a day old but then also some are brand new like minutes old. But if you sort by top 24 hours...same posts. Sometimes the order is different but easily 75% of the posts are the same. A 24 hour old post with no new comments is "hot"? A one hour old post with 20 comments is in the top posts of the past day?...OKAY
That title is clickbait.
From the article:
In 2020, the Computers in Human Behavior study provided additional insights into the tactics employed by corporate trolls on Reddit. The study focused on the top 100 subreddits, analyzing the content posted within these influential communities. The results were alarming, with 15% of the top 100 subreddits found to have content that was likely posted by bots or corporate trolls, specifically aimed at promoting certain companies or organizations.
That's 15% of the top 100 subreddits contained some content that was likely posted by bots or corporate trolls.
Even just calling it a "new study" is already a lie
This title is one of the 15%
And a significant part of the remainder are repost bots recycling old popular posts and comments in order to farm karma, which will eventually be sold to OnlyFans spammers, political ops, and corporate shills.
It's not like one of the six biggest power janitors of Reddit has been caught multiple times wrongfully deleting posts, using bot armies to manipulate votes and accepting money from marketing agencies for "consultancy" in social media guerilla marketing.
It's almost like the company doesn't give a fuck what their unpaid help does to the userbase or content because they still gets investments regardless.
Fuck spez, fuck GallowBoob, fuck awkwardtheturtle and fuck Sam Altman.
It's amazing how quickly the admins came down on some subs after the trench titty drama broke. He was basically reddit's MrBabyMan. And he's probably not the only one.
Trench ritty drama? Dare I even Google that DuckDuckGo that....
What’s Sam Altman’s connection to Reddit?
He was an angel investor and also onboarded a bunch of celebrity investors.
I wouldn't be surprised if they are trying to whitewash this, since it became a minor point of contention a few months ago
Was also interim CEO for 8 days, to give you an idea of how involved he was. I'll update with more info and sources later if I have time, otherwise Wayback Machine is your friend
How is Sam Altman related to Reddit?
Corpreddit.
Lemmy feels very much like the old, old Reddit. When it was mostly IT folk and tech savvy people (talking about 2005-2010).
I think reddit peaked around 2015 or so. A much broader audience had found it. There was interesting content from a lot of people.
Now, it still has a lot of good content. But it is definitely past its peak
Maybe it'll be good and healthy to start again from fresh, get the old feeling again. We just gotta build up that initial content now to grow the appeal to newcomers
The studies are from 2018 and 2020, "new study" in the post title is a complete lie
Corporate trolls at it again!
Reddit feels less genuine for sure, than it would have even as far back as 3 years ago. The mod purge probably accelerated things greatly but in general it’s felt like Reddit was going corporate astroturfing route for a while. Real discussions are very sparse compared to the amount of people telling you “to solve problem, buy this expensive thing!”
At this point the only thing Reddit has is a numbers advantage. The videos are no huge loss because at this point since you’re forced to use their (god awful) mobile app they either autoplay obnoxiously or automatically popup obscuring the comments (discussion is 90% of why I go to a forum why make it harder to see comments?).
The desktop experience is still okay but the constant pushing to get you to enable notifications is very irritating.
Man. I zapped all my cookies the other day, and when I re-loaded reddit, it forced me into a new new version of the mobile site.
Now almost every single comment that isn't top level is hidden behind the 'more comments' button. When I click it, the whole page reloads, with the top comment and the one response. And a button for the next reply. And so on.
I've noticed since this change, almost no posts have any discussion any more at all. Which honestly. Why would you bother?
Just the other day I thought about my old porn account and remembered the password! So I thought I'd check out the official app since I wouldn't be giving them ad revenue. Holy cow, it really is as terrible as everyone says! The app and the site! Every third post on the scroll is an ad, until you show NSFW posts, then every third post is a random post from a random sub. The three times I've been there I get a notification from some random comment on a random sub. And some banana thing that pops up and won't go away. All of it is so terrible, including the porn. It's like going back to your hometown and seeing they bulldozed your old school and turned it into a meat rendering plant.
Reddit is clearly trying to make its mobile site as user-unfriendly and goddamn terrible as possible to direct people to use the official app instead. There’s no other explanation for a top 10 in the world site
Actually, looking at the rest of the top 10 sites, the only two with good mobile interfaces are the ones without apps: Google and pornhub lol
The pop-iver video player is an infuriating choice. I watched the video, scroll down and the fucking thing follows me?! Wtf?! Why?? Am I going to forget that I just watched that video two seconds ago?! Argh!
And people want Meta involved in the Fediverse, like reddit wasn’t bad enough.
Downvoted for medium article.
I shouldn't have to make an account to view news.
If it's on Medium it's almost certainly repackaged news anyway.
Am I blind? I don't even see where it names the study. It just says Pew, who publishes many studies. Does medium expect me to search for their sources?
We should all calm down, buy a Twix and look forward to christmas.
I went to the mall because I wished to experience Christmas undignified, to front only the essential facts of capitalism, and see if I could not learn what it had to teach, and not, when I came to New Years, discover that I had not contributed.
🥲 Beautifully written tale of a mortal peril swerved.
Not calm? Eat a snickers.
Yeah but we just got 8" of rain and 70 mph winds during a freak December storm that took out half our power grid, how will Amazon-Clause find my house?!? 80 degrees warmer than it should be here and our snowman holding up the mail box melted!!!
TBH I'm surprised it's not higher than that. Even back before the API changes it certainly felt like a lot of front page content was paid for.
A lot of the shill marketing is very hard to prove. A lot of the dialogue gets mixed in with commentors that have genuine brand loyalty.
It's far too easy for a marketing team to acquire a high karma account and blend in. We'll never get a truly clear picture of how much Reddit is astroturfed.
This is research from before the API changes. Loads of astroturf efforts were easy to notice, there must have been more subtle ones.
I always wonder whether the famous post about vacuum cleaners was paid for by the company he recommended. If it was, they got their money's worth - that redditor was convincing.
"New Study"
"Two significant studies, the Pew Research Center study conducted in 2018 and the Computers in Human Behavior study published in 2020"
So you're saying it's almost certainly a significantly larger percentage now.
Sounds about right.
You’re kidding yourself if you think they aren’t also on Lemmy.
Lemmy probably isn't big enough for the ad bots to be worth it yet. Lemmy is more infested with right wing astroturf shills pretending to be leftists and pushing "both sides" nonsense.
What are you talking about? We're not active on Lemmy. We don't even have time to be here, we're too busy enjoying a refreshing Starry
Okay but actually imagine preferring Starry over Sprite.
Too small. We only have users with individual agendas still.
May I talk to you about my lord and saviour, Gandalf?
IT IS WAY MORE The spez exodus made me realize the difference, you can tell the content/comments are from regular people here. Sadly that too can change once those actors see Lemmy as their new platform for propaganda.
There are still propagadists here, and they are leaving no stones unturned by covering as many platforms as possible.
Not if Lemmy sticks to their platform.
That's the potentially nice thing about Lemmy though - if you're savvy, you will probably start to identify which instances are more or less trustworthy than others. And if an instance tends to have a lot of untrustworthy activity, defederation is always an option. To what extent we'll see those things play out, I don't know yet, but it'll be interesting to see.
It's amazing how much people will upvote something without reading it if the title confirms their biases
Disappointing yes. Surprising no.
Humans gonna Hume, as they say
This part was written about a study from a 2020 study:
The results were alarming, with 15% of the top 100 subreddits found to have content that was likely posted by bots or corporate trolls, specifically aimed at promoting certain companies or organizations. One of the most concerning findings of the study was that corporate trolls were not only promoting products and services, but they were also strategically leveraging positive news articles to influence public opinion.
IMO, I left at the great exodus and I thought it was at least double that before I left. We are not free from the shills here though. I don't know how you get around it tbh.
Vigilance and blocking
Vigilance and reporting. Blocking only hides bad actors from you; it doesn't remove them from the platform.
And defederating from them.
You mean that wasn't some random wrestling fan or music fan I was chatting with? Fuck reddit.
In all seriousness, it was awesome 2 years ago, but the mods are fucking it up really bad. Lemmy FTW.
Not just mods, but the entire Capitalistic model.
Yes, mods are nuts on reddit.
At least here this is some accountability with the modlog.
I know lemmy is fundamentally critic of reddit, but let's not forget if lemmy ever achieves a significant weight in humanity's attention, it's not immune to such disease. The problem is systemic, not inherent of a specific platform. Any place with a lot of eyes will be susceptible to manipulation, even more so now that we have tamed artificial intelligence to write texts just about anything. We as a community need to think about countermeasures to fend this off
They've taken over moderation too. I criticized a local restaurant that got passed down from father to son, and got banned. I did call the son a trump loving shitstain so that might've had something to do with it.
Does a local biz owner count as a corporate troll?
Yep, i've been banned from like 10 subs despite being very careful with how i word my opinion that's different that what's normally accepted.... it didn't used to be that way, a lot of the opinions I have that get me banned were once mainstream on reddit.
I would've banned you for saying "Trump loving" followed by "shitstain" because there really is no need to say the same thing twice and waste everybody else's reading time...
It pisses me off how kid-friendly everything has become online. You can't swear at people and call them fucking idiots no matter how warranted it may be. People censor "removed" because it's a 'gay-slur' but in the UK it's a food type and a removed is a cigarette. "LatinX" and "unaliving" are things. There's Reddit subs where people can say "nigga" without being banned because it's assumed they're all black. But it's online so there's no way of fucking knowing!!
I feel like the Internet is turning into a fucking kiddie day care centre for young adult Americans.
It's insidious too. I didn't realise how much I was self-censoring until I came to Lemmy and started swearing more in comments. On Reddit I'd been talking like a guy surrounded by children, afraid to swear, lest I offend someone.
At least here I feel like I can express thoughts and feelings.
People censor “removed” because it’s a ‘gay-slur’
You have got to be fucking shitting me?! removed-OT is a FOOD! You fucking spanner twat mods/admins.
Reddit-rot is spreading to Lemmy. Fuck this noise.
People here definitely don't mind expressing themselves. That's both a good and bad thing. Remember gamergate? Yeah those idiots are here too.
It is incredibly cheap and easy to artificially bump a post to the top of a decent sized subreddit. I’ve seen it done before and the cost per impression/click puts most advertising to shame. And this was being done unsophisticatedly by some dude and a cheap bot. Now imagine what major corporations can do with all the resources to burn.
No way it's only 15%
Exactly. And on major subreddits it would be much higher. Worldnews at the moment just feels like IDF posting pro-genocide content, commenting, upvoting and agreeing with each other.
Reddit goes in the bin. 🚮
Ya think? I noticed when all top comments on /r/worldnews were the exact same thing just said in slightly different ways.
It's a science at this point.
I was really surprised recently when I was searching for some help with a mod for a videogame and a result popped up on my duckduckgo search page for a thread on reddit about it, so I clicked it and BAM: "error, this subreddit has not been reviewed, so it is not possible to view it. Either use the app or go to home page" ......... wtf? I mean, this basically destroys the entire site right? I was 100% unable to view whatever content had been posted in that subreddit. So I just closed it and went somewhere else. I don't see how reddit can even continue to exist if they don't allow people to view the site. How did this happen?
There's a theory that certain emails scams are so obvious and easy to spot because that acts as a self-selection mechanism. A person who sees the obvious scam and immediately recognizes it as such was probably never going to fall for it. The ones that respond in spite of all the signs tend to be easier or more lucrative targets.
I could see forcing people to download an app just to see the content as operating on a similar (but not 100% analogous) principle. The type of person who willingly installs the app to see the content (without knowing if it was worthwhile/relevant beforehand) may be exactly the type of person that they prefer to join their site. Perhaps they are easier targets for marketing, less likely to understand /complain about the ramifications of changes to the site that are user adverse, care less about privacy, etc and that makes them more lucrative?
I mean I guess that could be right, but in the end this scenario also spells doom for the company. There is no way that reddit continues to stay relevant as a meaningful place in the future. It'll be relegated to the garbage dump where yahoo and digg and tumblr somehow still exist in zombie fashion. Sad.
Isn't that just astroturfing and they've been doing it forever there?
Only 15%? More like 99%! The most recent Gaza genocide was truly an eye opener for me.
at least its such functionally, if not in actual numbers
Crazy thing I've been noticing more and more. When I search "[thing I want to know] reddit" there are always one or two comments in the top results from reddit, usually much more recent than the others, very clearly shilling a product. Sometimes it's an edit purely to include a product the user just thinks is really great that sends you to an affiliate link-ridden site.
The percentage is that low?
the impact those accounts have is much higher than a normal 15% slice of the comments.. what they produce is generally non-random, so it's all going toward whatever set of ideas they need to bombard with bullshit.. they intentionally shut down and/or control discussion..
I still have a few subreddits I passively maintain and every three days on the most popular one I'm banning some new app someone is shilling to a vulnerable group. It's absolutely disgusting and makes me so incredibly angry/jaded how much they're targeted.
say more about that. what sort of apps are being peddled?
ADHD "helper" apps, productivity apps, etc. Good UX should be for everyone and be accommodating. ADHD folks don't need something special 99/100 times.
That number has got to be higher than 15%. Everywhere.
From the article...
The study’s demographic analysis further highlighted the targeted nature of corporate trolling. Younger users, particularly those aged 18–29, were significantly more likely to be contacted by corporate trolls, with 17% of them reporting such experiences, compared to only 7% of users aged 65 and over. This age-based discrepancy underscores the strategic approach of corporate trolls in engaging with a demographic that is often more susceptible to their influence.
Wow. Corporations are tagging younger generations as dumb shits. That is not cool.
Inexperience leads to easier marks. Someone who is otherwise markedly intelligent will fall for the silliest things on impulse.
Wow. Corporations are tagging younger generations as dumb shits.
I mean, I wouldn't use that language, but yeah of course. They don't have firm beliefs yet, in most cases, and their worldviews are more likely to be shaped by memes, whereas the older generations adopt the memes that appeal to their worldview.
If you want to shape people, you want to ideally target young adults.
I mean, I wouldn’t use that language, but yeah of course. They don’t have firm beliefs yet, in most cases, and their worldviews are more likely to be shaped by memes, whereas the older generations adopt the memes that appeal to their worldview.
I don't think it's just about how memes are processed. I think they really consider them less aware, less intelligent, than older generations.
And I was pointing that out is a 'rallying cry' to the younger generations, that this is the level respect they're getting, and that they should do something about it, hence the stronger language.
The study found that 11% of the respondents had been contacted by a bot or troll attempting to promote a product or service. Even more concerning was the discovery that 13% of the respondents had witnessed a company manipulate public opinion on the platform.
Self reported garbage. Asking a user to self identify manipulation is ripe for abuse.
I have 2 accounts in the top 1% of reddit and neither was contacted for manipulation. Spammed? Oh, sure, ALL the time! But never the whole "Hey... can I buy your account?" kind of way.
This is paywalled, can you please post the text?
I thought it must be way more.
Feels low.
Maybe Reddit needs a paid verified seal, let's make it...umm.. blue to distinguish between real people and big corporate greed. /s
Oof... This makes the dystopian, highly censored, antithetical Star Trek subreddit make more sense...
Reddit sucks!
When I stopped over there, it looked like reddit is running some sort of suggestion algorithm like youtube for posts. It mostly seems to be promoting right wing outrage bait. We might not have videos but I'm very happy not being subjected to that shit anymore from some of the more popular video/gif subs. It's strange they'd want to lean into it further. Baiting engagement that way will just degrade your ability to host interesting conversations and continue being the top result for many questions on google.
I always thought there were corporate trolls on there just not so many
That's all? woulda guessed higher
I'm surprised it's that low.
Facebook trolls are here so beware
DoNT TeLl ME Wut 2 dO!
Tbh happy I deleted reddit
In the 2000s we thought user-generated content would lead to a utopian future where we got our opinions from each other rather than from big companies.
Turns out: big companies, governments and other institutions with money are perfectly capable of paying people to be "users" who are "generating content". Now we get (at least some of) our opinions from them and don't even know it.
