Skip Navigation

Does it feel like the fediverse is exclusively used by older tech nerds?

The mastodon and lemmy content I’m seeing feels like 90% of it comes from people who are:

  • ~30 years old or older
  • tech enthusiasts/workers
  • linux users

There’s nothing wrong with that particular demographic or anything, but it doesn’t feel like a win to me if the entire fediverse is just one big monoculture.

I wonder what it is that is keeping more diverse users away? Is picking a server/federation too complicated? Or is it that they don’t see any content that they like?

Thoughts?

1.3K comments
  • Gen Z Tech enthusiast here; I hope more Zoomers join.

    The fact that a majority of even the older Gen Z (like me) have been reported to not understand file systems or general tech and internet knowledge is scary.

  • I don't know what you're talking about, I'm just your average Hollywood celebrity here to promote my new movie "Barbie", only in theaters July 21st.

  • These are the people who make everything work. After they get it all setup and working, the kids will come flooding in, don’t you worry

  • I would say lemmings age are 25 to 45. People in this range are, in my experience, the most technologically educated.
    Gen Z is somehow terrible with anything outside basic android/ios.

  • I wonder what it is that is keeping more diverse users away?

    One aspect is that federation is definitely a bit harder to wrap your head around technically.

    But I think another large contributor is the fact that culturally, the zoomers never really grew up with things like independent forums. I'm 33 and back in t the day it was very common for me to be signed up to many different forums for my different interests. Over time, I've seen the centralization of those communities, forums shut down and centralized services like Reddit, and lately Discord took their place.
    I remember a time when the internet wasn't solely controlled by a handful of organisations, I can see the value in federated systems. But someone who only knows centralized services and walled gardens is likely to fear the wild, or at least won't value it as much.

    //edit: Another thing to keep in mind, is that it's just very common for this demographic to be early adopters for tech products and platforms. I remember when Twitter started, and a large part of its early user base was people in their 30s or older who were very into tech, or journalists. The reason I started using Twitter towards the end of the 2000s was because most of the podcast hosts and regular contributors on the TWiT network were using it.
    Seems to me that if you want to launch a social media platform, your early adopters are either guys who are into tech and in their 30s and 40s or teenage girls.

  • That always happens when a new platform is born.

    Tech/nerds are always the ones moving first because they don't mind the quirks, they're not scared of bugs or instabilities.

    They start building up communities until the platform is ready for the rest of the people, it was the same for reddit, tho it happened so many years ago the new people wouldn't even know about it.

  • I think so. I think younger users trust official branded apps a lot more so actually see the Reddit app as safer. Despite how easy tech people think lemmy and mastodon are, picking a server just isn't a feature to non-tech people - it's an obstacle to getting started.

    The lack of content is a problem, but the lack of community feeling is the actual offputting part. Having bots repost things from Reddit kills the organic feeling of interacting with another user.

    I'll probably be flamed but I do think having such a homogeneous userbase is negative. It means you don't get a wide array of experiences and viewpoints. People bang on about echo chambers online, but if you are in a club full of old white guys then you're in one!

    I'd like think we can make these platforms as welcoming for everyone of all backgrounds, genders, etc, but there's just some things we can't understand without having those viewpoints being represented.

  • I also fit that description. I find it to be more true of Lemmy than Mastodon, but the same thing was true of Reddit's early userbase. If anything, it was more extreme; the first people to find Reddit were lisp programmers, which is a couple orders of magnitude more nerdy than Linux users.

    Lemmy is used by tech nerds right now because that's who the early adopters are for any new tech that doesn't aggressively target mainstream users with a big marketing budget. Much like Reddit did, the way to attract mainstream users here is to grow communities relevant to their interests. If you're reading this and you have interests that aren't tech, you can help. Join or create a community about it, post original content there either exclusively or before anywhere else.

    Of course there's some UX work to do on Lemmy itself. That's to be expected with a software version starting with 0. I don't think federation is inherently too hard for mainstream users to understand assuming they've seen email. An onboarding experience that picks a server for them from a list of defaults would probably help - some apps do that, but join-lemmy.org doesn't.

  • Early adopters of almost anything tend to be niche. These Threadiverse sites are looking to pick up where pseudo-message boards like Digg and Reddit left off without being extremist havens like Voat and other bullshit. So let's look at who the early adopters of those sites were. Because... They're not that dissimilar to the demographics that you're describing. Reddit didn't start out as the kind of place that just anyone went to. It tended to be tech heads in their mid-twenties or older, gamers, and chronically online people. They tended heavily to be male. And there tended to be some... Really unfortunate widely-shared opinions.

    As Reddit grew, it changed. But it took time. It took there being content on Reddit to appeal to a wider set of people. And that's going to be the case here. It needs to reach a first sustainable mass where enough content is being created to engage and keep the users who first joined it. But that userbase is going to be rather similar. There are always going to be subgroups that are different, but for the most part, the same kinds of people are going to be the early adopters. Creating a breadth of content that will appeal to more and attract a wider variety of users over time will help people feel more comfortable with it.

    And, yes. The Fediverse is kind of weird to most people. I was in an argument the other day where someone was insisting that saying you saw something on Limmy or KBin was wrong, you saw it on the Fediverse, and could everyone just stop being wrong please. That kind of pedantic culture is only going to make adoption even slower than it already is. Because most people, they like to go to a site and create a login to look at that content. The Fediverse isn't really that complicated, but it takes a little jump in how you think about websites to go from something like Twitter or Facebook to something like Lemmy or Mastadon. But people were kind of confused about the leap from message boards to social media like MySpace and Facebook as first too. They came around. It took time. It took exposure to the content. It took people using it and sharing it.

    So, yes. The Fediverse is mostly a monoculture right now, focused on the people most likely to make the most of out it: Tech heads with some time on their hands for hobbies. The kind of people who either might make their own Fediverse instance or who would know the people that would. Those tech heads aren't exclusively Linux users, they're not exclusively over the age of thirty, and tech heads aren't exclusively the user base, but yes, we're going to start out seeing an imbalance. That's normal. That's to be expected. What's going to be concerning is if five years from now we have the same or a worse imbalance. That will mean that the Fediverse is stagnant or shrinking instead of growing. That will be a time to rethink some strategies for sure. But for right now, all we can do is be active, share the site with other people, and try to get it to spread to more diverse demographics.

  • I don't think that the fediverse is exclusively used by "older tech nerds", but as someone who matches all three points you mentioned... I must say, you're still a good observer. XD

    But it's logical. The more experienced tech crowd is the starting point of it. They are the ones not only able to see the flaws of corporate platforms and complain about it, but also with the technical skillset to just say "Fuck this, we make our own.". If you're not into computer stuff, you simply won't be able to create and maintain an alternative. And it also takes at least a little bit of both life- and coding / web / tech experience to get to that point, so the age is also a given, at least for the initiators. Younger folks may like what's happening and be joining in. And Linux runs the web. It dominates the server space, so the people who are working with it might also use it in their private life. Some others simply enjoy their OS and software not being bloated corporate spyware for the advertisement industry. So they are attracted early as well.

    Don't worry though. "Older tech nerds" are regular people, too - with other hobbies and preferences, things, pets and people in their life. So the nature of the fediverse is... community. People stuff. And that is fully compatible with other demographics. If they have enough of the likes of Reddit and Meta, they will find a compatible alternative here for their needs. But that doesn't mean the fediverse has to replace those big tech platforms. People have choice, you know. And things can coexist. I'm perfectly fine with the size of Lemmy's community. Reddit refugees are highly welcome, but I don't worry about the user count, as long as there is a reasonable amount of interaction.

  • Yes, that's how I know it has legs.

    From usenet to reddit, the internet spaces that began by attracting a critical mass of internet/tech experts and enthusiasts are always the ones that end up going the distance.

    You don't want to rush this place going mainstream, I promise. Enjoy it while it lasts.

  • IMO, most likely boils down to a few things:

    -Lack of awareness, because the reddit protest was more of a vocal minority than a lot of people realized. For the mainstream crowd, even if people were upset, they didn't care enough to actively search for an alternative. Even if they did, there were instantly a bunch of small team projects trying to bank on striking gold the way Reddit did when digg failed. This meant that support was splintered across multiple platforms and there was no post that even hit the majority of front pages or r/all that said "okay everyone, we're all going to lemmy.world" or any other alternative.

    -General confusion around the tech\platform and how it works. While it may seem to tech people that it isn't any worse than any other site, just the concept of "picking a server" is a barrier to entry that makes a mainstream person think "oh I have to do research, maybe I'll do this later." I don't know if this has been fixed yet, but as of a couple weeks ago there was some techy syntax to be able to properly link to content from outside servers properly if you'd viewed it and copied the link via your server.

    -Older tech focused people tend to have self selected for caring about technical issues and searching for solutions to the issues they encounter. They tend to want control over their technology, and have it be open source or decentralized. The confusing nature of the fediverse is a lower barrier to entry for them.

    -Performance. Performance was fairly poor at the critical moment when the apps got shut off, even if it's improved now.

    -User friendly dedicated apps that didn't have a barrier to entry, like a warning that it was "early access" and granted devs special access to user data to help develop the app, were not available.

    -Content. Because of all the aforementioned, there's just not the user base and content yet to populate all the communities people want with enough fresh dopamine drip to grab all the mainstream lurkers. If Lemmy continues to grow and attract quality content though, there will eventually be a critical mass, because people usually go to what's the new hip place after the early adopters have paved the way. Once you start getting a sizeable chunk of teenagers here and they start telling their friends "have you heard of Lemmy? It has less of that lame boomer crap" then you'll see mass adoption. Alternatively, if the older tech folks end up just posting things that aren't seen as hip\cool, that moment may not come.

  • I am 46 and started my career in tech but now work in another industry. I think it’s people with inquisitive minds rather than an age demographic. If there is something new and cool to check out in tech and it’s easy enough for busy people to understand I am all over it.

1264 comments