I love these movies, I think part of it is that holiday movies are some of the only light-hearted movies around that aren't for kids. I don't care that they suck in real terms or are all the same (something about xmas brings enhances my tolerance for terrible music and movies), I do wish they Hallmark knew about POC and LGBTQIA.
My husband absolutely adored these because they were wholesome with no gratuitous sex or violence. He was a conservative Christian and these were some of the few shows he could really enjoy unreservedly. (I doubt he would have been pleased to see a gay story, though. He's not around to ask, unfortunately.)
I find them predictable and banal. But to each his own. He would watch a Hallmark movie in one room and I'd be in the other room watching Criminal Minds or something LOL