Reddit's Traffic is Down 3.36% Month-Over-Month, According to SimilarWeb

Hear hear!

In case you’re actually curious, a bizarrely large amount. Around 4 years ago, the admins ceased banning spammers that created their own private spam subreddits, which allowed spam to proliferate and additionally made the site metrics go crazy. Spam in subreddits no one visits amounts to about 40 percent of all (posts or comments, can’t remember which) on the website. The admins delisted those subreddits from the ‘go to random subreddit’ button, so they’re acutely aware of them. If you’d like to learn more, ask some former admins.

I saw a graph recently from when Digg lost popularity and initially both Reddit and Digg saw a boost in traffic at the same time, likely people complaining about the changes or watching the consequences. Reddit kept growing from the boost and Digg saw a steep drop off then steady decline.

So it's possible July will see inflated numbers compared to what August will be. It's also possible those inflated numbers happened during the blackout and the decline will start happening now as API changes go into effect.

Similarweb gets the data used to generate the estimations you see on the platform from 4 main sources:

• Direct Measurement -- millions of websites and apps choose to share their first-party analytics with us.
• Contributory Network -- a collection of consumer products that aggregate anonymous device behavioral data.
• **Partnerships **-- a global network of organizations that collect "digital signals" across the Internet.
• Public Data Extraction -- an advanced algorithmic engine that captures and indexes public data from billions of websites and apps.

For a deep dive into our data methodology, visit Similarweb Data Methodology.

Source: https://support.similarweb.com/hc/en-us/articles/4912885128337-How-does-Similarweb-get-data-

It might be better to ask how much isn't!