After “Barbie,” Mattel Is Raiding Its Entire Toybox
After “Barbie,” Mattel Is Raiding Its Entire Toybox
www.newyorker.com After “Barbie,” Mattel Is Raiding Its Entire Toybox
In an era when “pre-awareness” rules Hollywood, the company is ginning up plots for everything from Hot Wheels to UNO.
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26 comments
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Can't wait for more corporate slop, maybe an "Agent Orange" movie in parternship with Bayer
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"Product" movies are all the rage. I could totally see them doing an Aspirin movie.
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Aspirin vs Paracetamol : Dawn of Big Pharma
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In the mid credit scene they setup Heroin as the vilain for the next movie.
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26 comments