Google Chrome IP address protection challenged by industry
Marketers tell antitrust cops privacy proxy will make it harder to protect kids online, etc etc
Great, Google and Cloudflare taking yet another chunk for the Internet. Becoming the middle-man in everything.
Centralize the internet MORE until there is only ONE SITE. Only then will it be PERFET.
Well Facebook tried that.
Isn’t Elon attempting that with X?
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Are you saying Google should hand over the IP addresses (...) I prefer Google having my IP over Google and a million other companies having my IP.
What I prefer is not making the entire Internet into something that only works because Google+Cloudflare work as this giant man-in-the-middle / proxy for everything out there. If Google actually makes this service the default behavior on Chrome that's where we're going, think about it, hosting providers, datacenters and ISPs will simply assume that to reach any website you'll be going to Google and Cloudflare's servers, then they'll prioritize traffic to those, enter into special agreements and obliterate net neutrality in a new way.
This can really spiral-down into a situation where you can't even reach websites if you don't use that service very quickly. I bet both of companies will push for that scenario because if they do then they'll become the middle man and be able to tax everyone on Internet traffic, strong-arm ISPs and push their cloud hosting offerings with cheaper prices and advantages that other provides can't match because they aren't on the middle. Just think about how much money CL can do selling "proxy / near edge advanced caching for websites" and stuff like "if you host in Google Cloud you'll get that caching service at proxy level for free" and then they proceed to place even more servers in your ISP's datacenters to cache said content. ISPs will be happy as this will limit the amount of peering and "outside traffic" they've to do and CL+Google will own the Internet even more.
this shit will fly in the eventual antitrust case that this will trigger
Yes the EU will be very happy to go against Google on this one as this look a lot like a classical case of dominant market position abuse and an anti-competititve scheme.
This is the best summary I could come up with:
IP Protection, previously referred to as "ip-blindness" or "Gnatcatcher," is a proxy system similar to Apple's Privacy Relay.
MOW objects to this project as a violation of Google's commitments to the CMA, a set of promises the ad biz made to the UK competition watchdog to win approval for its plan to replace third-party cookies with Privacy Sandbox technologies.
"Google's IP Protection means ISPs will no longer have visibility of data via an IP address whist leaving Google with the ability to monitor and process data at all times," says a letter from MOW's London-based legal representative Preiskel & Co LLP to the CMA and to UK telecom regulator Ofcom, which was provided to The Register.
And marketers, like law enforcement agencies, fear that privacy technologies will leave them in the dark and without the lucrative data they've come to depend upon.
For example, one pseudonymous individual who claims to help advertising clients optimize Google AdWords campaigns says that IP addresses play a critical role in fraud prevention.
"This is a blatant and egregious breach of the commitments made by Google to the CMA to prevent it acting in an anti-competitive fashion," said Tim Cowen, co-founder of MOW, in a statement provided to The Register.
The original article contains 777 words, the summary contains 205 words. Saved 74%. I'm a bot and I'm open source!
Good for Google (ikr) for basically telling other tracking/ad companies to f*** off.
Also, bad, for the monopoly reasons.
I see iOS folks getting told to use Private Relay(?) all the time (with i-something disabled). How is this any different than that, other than being run by G?
Not going to use it myself, but I guess its sort of a step in the right direction for the uninformed tech-illiterate. The next step would be to show the average person how to do the same thing without G's help.
