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Cigarette-style climate warnings on food could cut meat consumption, study suggests

People are used to seeing stark warnings on tobacco products alerting them about the potentially deadly risks to health. Now a study suggests similar labelling on food could help them make wiser choices about not just their health, but the health of the planet.

The research, by academics at Durham University, found that warning labels including a graphic image – similar to those warning of impotence, heart disease or lung cancer on cigarette packets – could reduce selections of meals containing meat by 7-10%.

It is a change that could have a material impact on the future of the planet. According to a recent YouGov poll, 72% of the UK population classify themselves as meat-eaters. But the Climate Change Committee (CCC), which advises the government on its net zero goals, has said the UK needs to slash its meat consumption by 20% by 2030, and 50% by 2050, in order to meet them.

214 comments
  • LOL. Big oil is hard at work. They want to get out of this one scot-free with their "mah quarterly profits". Now they're running after people's food. Get the fuck outta here with this shit. I don't care what they put on the package, I'm still eating my food. You go enjoy your private jets, yachts and billions of dollars and let me at least enjoy a fucking steak/burger. I hate this shit so much.

  • This is the best summary I could come up with:


    People are used to seeing stark warnings on tobacco products alerting them about the potentially deadly risks to health.

    The research, by academics at Durham University, found that warning labels including a graphic image – similar to those warning of impotence, heart disease or lung cancer on cigarette packets – could reduce selections of meals containing meat by 7-10%.

    According to a recent YouGov poll, 72% of the UK population classify themselves as meat-eaters.

    But the Climate Change Committee (CCC), which advises the government on its net zero goals, has said the UK needs to slash its meat consumption by 20% by 2030, and 50% by 2050, in order to meet them.

    Researchers believe their findings could help encourage changes in gastronomic choices that could ultimately benefit the environment.

    “As warning labels have already been shown to reduce smoking as well as drinking of sugary drinks and alcohol, using a warning label on meat-containing products could help us achieve this if introduced as national policy.”


    The original article contains 416 words, the summary contains 165 words. Saved 60%. I'm a bot and I'm open source!

214 comments