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Apple’s “carbon neutral” claims are facing increased scrutiny

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23 comments
  • I'm an Apple user and think their attempts reduce the environmental footprint of their product's manufacturing is pretty good, however this is unequivocally good news.

    Purchasing carbon offsets to claim your product is carbon neutral isn't good practice in my opinion and I'm quite glad to see the EU is thinking of outlawing it. Of course Apple needs to get its arse into gear about expandability and repairability if it is serious about reducing eWaste

    • Carbon offsets are modern day letters of indulgence. It’s complete bullshit.

    • Get it's ass in gear? Apple has been actively fighting RtR and expandability in every way and only 'supported' the last RtR bill in Cali because they already had a circumvention in place using versioning. This is the exact same thing, PR gets to say they're carbon neutral while they pump the exact same amount of CO2 into the air each year. It's not just bad practice it's deceitful.

      • I don’t think so. If you look at the manufacturing of the latest watch, they clearly have taken steps to reduce the carbon emissions. But not enough to claim carbon neutral.

        • I don’t see why you’re being downvoted - whilst a significant portion of Apple’s claimed ‘carbon neutrality’ can indeed be attributed to carbon offsets, they have also made changes in other areas. Here’s a graph from Apple’s climate report that shows the supposed change in emissions between last year and this year’s watches.

          Source

    • The absolute most important thing is the ability for end users to replace their batteries and displays. Storage expansion is somewhat moot by now thanks to cloud and NAS storage options coupled with 5G speeds.

23 comments