They literally just flipped the order of the frozen foods aisle. WHY.
They literally just flipped the order of the frozen foods aisle. WHY.
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120 comments
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To force people to spend more time shopping. More time means more chance for impulse buying and better sales. Basic marketing.
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I will keep this in mind next time my store rearranges things.
Thank you.
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That's also why they have those goddamn cardboard displays of random bullshit standing in most aisles. They form choke points that slow you down in front of the shelves.
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I call those cleanup in isle whatever isle the display is in.
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More time also means your appetite is starting to get engaged, since it's usually after work and you're surrounded by attractively laid out foods. It's just a fact that people buy more if they're hungry.
So even if you just went to pick up a bag of milk on your way home, maybe some other stuff looked good too while you were there.
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120 comments