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"There is no platform that matches Steam's excellent discovery system" according to Heroes of Might and Magic publisher, the real problem is "some games should not be made"

59 comments
  • I guess I am the only one thinking there's a bit of conflict of interest in a publisher that works on the "already discovered side" talking about a supposedly effective discovery system that allow customer to discover... other entities (and thus add more competition)

  • I mean... I don't disagree that it's the best non-curated platform, but... that's still not good.

    I don't disagree that many indies and even mid-sized studios should be more realistic about their potential, and I do agree that for a gig economy-style algorithm the crowdsourced tag system works pretty well on Steam and has more granularity than the jankier phone store app equivalent.

    But it's still 100% algo sorting and it's still 100% driving ancient GaaS to the top and fossilizing it there. If you can't muster a trailer at one of Keighley's gigs or a massive influencer campaign you get exactly one shot at clearing the algorithm bars for Steam's front page and then the algo will dump you all the way down to the pits. I know for a fact that a bunch of indies and AAs are playing the exact same sort of SEO games and algo reverse-engineering you see on phone shovelware. Steam plays in that league.

    I think there are pros and cons of that against a fully curated front page, and it's probably easier to at least have a chance here than back when first party certification was an actual investment, but I'm not sure I necessarily like what comes out the other end at scale.

    • last i checked you only need 50 reviews (with atleast 75%+ positive) for steam's algo to aggressively start promoting your game on front-page to fans of the relevant tags. i'm honestly surprised there arent some cheap bot-farm ran by "influencers" for this exact purpose, 50 reviews really isnt that many but so few people bother to leave any that reaching that threshold is pretty crucial for serious game devs.

      • You need to clear the algo bars right away to make the New and Trending tab, and then you need to keep it up. If you drop off, you're out.

        So dropping to Mixed or starting soft gets you written off (barring viral late pickups or otherwise getting external promo to make your game blow up elsewhere). That means you need to hypermanage your launch and SEO the crap out of it to "own a tag" or keep above water with the trending tab.

        I'll say that at least that's a tool for even a single person marketing owner to micromanage a Steam launch effectively, but it's still SEO and algo gaming, which still leads to the same discoverability rat race mobile gaming has been stuck on for ages. And how survivable that process is depends a lot on what you need. I'd argue that very small devs that can make do with a few thousand copies sold may have an easier time there than slightly larger releases that need months of at least some sales to make their money back. Steam sales are either a flat line for a decade or a two week spike followed by zero engagement in your game forever.

    • This thread on Steam might help?

      Let me know if that's what you meant.

59 comments