Logitech CEO Hanneke Faber wants an AI agent in every board meeting
Logitech CEO Hanneke Faber wants an AI agent in every board meeting
www.techspot.com
Just a moment...
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Hanneke Faber became CEO of Logitech on December 1, 2023, after leaving her role as group president at Unilever. Since joining the Swiss peripheral manufacturer, Faber has attracted attention for her unconventional ideas about how personal technology should evolve – often with a focus on benefiting shareholders and companies first.
Faber is now best known for proposing the so-called "Forever Mouse" concept – a device with constantly evolving firmware features built on base hardware that customers would purchase only once. According to Faber, users would happily pay monthly or annual subscriptions to access these software-based upgrades. However, no concrete business plans have yet been announced to bring the idea to market.
Regarding pricing, the CEO compared the mouse to a Rolex watch and the software to Logitech's video conferencing business. A paid subscription is possible, but Faber offered no further details.
What 😄
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How is a person so out of touch?
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The same reason she thinks that AI should be in meetings....to bad she could be replaced by AI and nothing of value was lost....
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previous job at unilever lol
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Read her bio page at Logitech. Looks like she got into a leader role because she previously had a leader role. She is in the best case some CEO who brings "value" to a company trough enshittification, but she has zero background relevant to computers, software, hardware or peripheral.
I don't see how she would have first hand experience with her product line and create better products.
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I’d rather have no software with my mouse than this dystopian nightmare.
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Yea, their logi+ software was sending out a firmware update or something that was bricking something, so now I use my keyboard and mouse without the software.
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Yeah, every time I use my mouse I think "man I really wish this was an subscription service!"
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sad to see I’ll never buy logitech again. gotta tell all the walmart homies not to either
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Came here to post this. This CEO has a lot of amazing ideas...
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Logitech went coocoo a while ago... But since they've put motherfucking ads in their driver (I have never ever thought i would say such a bizarre thing) I've thrown away my lg-stuff and replaced it. After like 20yrs of brand-loyalty. Ads...in....a....driver...which already sucked ass since the switch to lg-hub. Ugh.
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How do they manage that? Like where do the ads actually display?
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They silently install Logitech Download Assistant through Windows Update as soon as you plug a logitech device in.
Then you get a an ad to download their software as a popup message by the clock.
Since I saw it on a work machine pre pandemic, I have boycotted Logitech, I now mainly use Pulsar mice and Ducky Keyboards.
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Right when you start it up. Right now it's "just x their own products. But I'm sure if noone complains, it'll broaden.
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Btw, the protocols & stuff is already reverse-engineered on Linux side. Are there ported drivers (& libratbag) for Windows?
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Linux is great and all (i have like 20 machines here), but i don't care for linux in regard to gaming. I need my soundcard and sadly the stupid games with anti-cheat.
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RIP Logitech, no longer my go-to.
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They've been going downhill for years
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Why pay a big salary to the CEO when you can have chatgpt as your CEO for only $20 a month?
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$20? Just ask without logging in.
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$20 a month
LOFUCKINGL
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But chatgpt won't berate the serfs and call them moochers, all while bragging about how hard he worked to get in the top position all by himself without anyone's help whatsoever!
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Oh, so this is the person that is responsible for Logitech's decline.
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She came in too late for that. The people responsible hire people like her.
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Bots eavesdropping? That's a great way to see all the nerds dead silent on the mandated cam feeds except for the furious typing and occasional smirk. They're probably working.
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Guy at my last job would not speak if the Zoom was making an AI summary. He'd tell everyone up front, turn his camera off and go mute.
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I wish I could be that guy. I'm just curious how he got away with it. Surely that behavior pissed off a manager type.
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I want a live hive of Africanized bees in every board room but we just can't all have what we want, can we?
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Not with that attitude.
Be the change you want to see in the world.
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The current iteration of agentic AI technology used by Logitech is little more than a glorified note-taking bot capable of summarizing meetings and "generating" the occasional idea.
Given that most humans hate note-taking and avoid it, but it has a lot of value as a meeting output, getting a machine to do it makes sense.
I also heard a podcast where a consulting company couldn't get their client contact to make any decisions because he wanted his CEO to review, but she had a busy schedule and was never available. The consultants trained an AI on this CEOs writings, and presented it to their client contact. The model was convincing enough the client felt comfortable making decisions. I thought that was interesting, and this article refers to something similar with models of stakeholders.
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This lady seems like such a fucking idiot.
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Same one that wants to make your mouse a monthly subscription
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You will own nothing and love it, feudal peasants!
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Isn't she the same spinny removed that wanted to sell mouse subscriptions?
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So it can log what is being said and he can secretly try to game the market!
“Look, my model makes the best stock picks because it’s so intelligent and does lots of thinking and reasoning just like a human, that’s why we need a huge data canter bigger than the one the NSA has in Utah that records all the world’s internet traffic”
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Yeah well when you're clueless you would want backup wouldn't you
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Just think of all the insider information they'll gain with cloud connected dictation software. They'll make a killing on the stock market.
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"But they promise they don't"
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Why though?
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As AI-skeptical as I often am, is this really problematic? AI taking notes and then sharing them at the end of the meeting, for example, is objectively good.
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Sometimes having a plausibly-looking mistake ("hallucination") in notes is worse than not having notes.
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Cool, can we make it the CEO?
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Well, seemingly there must be a strong demand for „EverythingAIBullsh*t“ even in input devices in her view. Maybe the next hardware vendor who needs to be taught that customers should be heard with reason…. 🤷🏼♂️
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Yeah so copilot taking notes is pretty helpful I agree
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These Psychopathic Tech Oligarchs know that it is only a matter of time before the AI Slaughterbots turn on us, and they're hoping that their obsequience will save them.
It won't. Hopefully the Slaughterbots will kill them first.
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AI in every board meeting? Oof, they'd better hurry up and invent one, then!
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I really hate this framing of “idea that no one had requested”. It echoes the terminally online worthless dumbfuck line of “who asked?” Enough with this shit. No one needs to ask for anything. Ideas are ideas. This is yet another bad one.
She's got a point though
Won’t she be shocked when the AI board replaces her with an AI too
these people are too egocentric to conceive of something like that
Let's actually do that, because there's a chance the AIs hallucinate the company straight into the ground.
Sounds like she's on it already