Either way, this and the 0-1939 is exactly the kind of public art we need that is effective. It fits with the landscape and makes it look like anything but a “fringe” idea. Social trends pay attention to this sort of thing, and buy into it, just like effective political campaign slogans.
Bonus: it beats him at his own game with all that American PAC phone spam in swing states pre 2024 election. There’s beauty in that.
There is power in a high vis vest, true. People assume you’re where you’re supposed to be while wearing one. The original studies threw in a clipboard for extra effect. Substitute black tablet for extra effect now.
People take out billboards all the time for political stuff, protesting the death of a person from COVID at a hospital (that’s still happening), advertising religious organizations as medical care, questioning police investigations, etc.
You aren't allowed to advertise against something specific, like a company, in many countries. Plus the advertising space provider can be held liable for defamatory ads.