Using the term ‘artificial intelligence’ in product descriptions reduces purchase intentions
Using the term ‘artificial intelligence’ in product descriptions reduces purchase intentions
news.wsu.edu Using the term ‘artificial intelligence’ in product descriptions reduces purchase intentions
Companies may unintentionally hurt their sales by including the words “artificial intelligence” when describing their offerings that use the technology, according to a study led by WSU researchers.
researchers conducted experimental surveys with more than 1,000 adults in the U.S. to evaluate the relationship between AI disclosure and consumer behavior
The findings consistently showed products described as using artificial intelligence were less popular
“When AI is mentioned, it tends to lower emotional trust, which in turn decreases purchase intentions,”