After “Barbie,” Mattel Is Raiding Its Entire Toybox
After “Barbie,” Mattel Is Raiding Its Entire Toybox
www.newyorker.com After “Barbie,” Mattel Is Raiding Its Entire Toybox
In an era when “pre-awareness” rules Hollywood, the company is ginning up plots for everything from Hot Wheels to UNO.
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They should raid my GF's toybox. It'll keep them busy for years.
26 comments