Dumb people are going to see headlines about “AI” and “the first social media IPO in a long time,” and they’re going fork over money. Also speculators are going to buy after they speculate that other speculators are going to buy speculatively.
Mostly from small people either tricked into buying the "new bitcoin/Nvidia/apple/... before it's to late or dumb people hyped by other dumb people into buying it. And if enough small people invested and the stock rises the big player collect the profit.
Wouldn’t be surprised if they manipulated the discussion around the stock as well. Bot army or admin downvotes on critical discussions, and lots of upvotes on the hype.
Better, buy a lottery ticket with it. That way it might be worth as much as the ash you'd have anyway, but there's a chance you'll become a millionaire.
Or Bitcoin, but fair warning: you might find yourself tempted to start a rap career, and that's almost never advisable.