And what are the consequences of "strikes"? Will you delete my Google account, including my email, and also screw up my Android phone and my kids Chromebook?
It's scary to realize that Google has me by the balls here. They can screw me in so many ways, and screw my family members as well. I'd rather have my bank credentials stolen than my email credentials, at least I can get real customer service from the bank, I can even go to a physical location and speak face-to-face with someone who can help me. Google wont give me customer support, and my email account is the closest thing to an identity I have for most businesses I interact with.
It takes a lot of work to avoid Google. Yes, there are alternatives, but in D&D terms, avoiding Google is like a -2 to all stats for your entire life, and not something we can expect the general population to do.
All this shows the need for anti-trust enforcement. The same company is controlling too much. Bust 'em up!