Coca-Cola rebrands products in Germany amid US image crisis
Coca-Cola rebrands products in Germany amid US image crisis
www.dw.com Coca-Cola rebrands products in Germany amid US image crisis – DW – 09/08/2025
As the global reputation of US brands slips, some US firms are turning to unusual marketing strategies. Coca-Cola, for instance, is now promoting itself as a "German product."
As the global reputation of US brands slips, some US firms are turning to unusual marketing strategies. Coca-Cola, for instance, is now promoting itself as a "German product."
