There's a market. One guy in my area runs all the websites for like a hundred local companies. I think he just has a bunch of Apache servers that he patches occasionally and collects checks.
Small companies often have a very small budget. They don't want to pay a lot for software either.
There's two components to male loneliness.
One part is horrible misogyny driven by MAGA and manosphere influencers.
One part is the patriarchy teaching young boys to be self sufficient and have no emotion allowed but anger.
The good news is that individuals can unlearn both of those things and become less lonely.