Like that classic Žižek bit about fair trade organic coffee in Starbucks being a way of offering temptation, sin, penance and absolution all in one convenient package, you pay to absolve the guilt.
Invest in benefit corporations to wash the guilt/bad PR from social and environmental damage, and as a bonus if any of them randomly strike a vein in the hype mines, you can let go of the pbc frame and milk some profits. (they think. it remains to see how much profit can be made out of this bloated, costly software.)
and on the side of the entepreneur, start your grift as a pbc and you get some investment even if you never reach a point where profits may be made.
it is the 2020s. the Clippy meme "it looks like you're trying to write a suicide note" is now a real thing that happens to people and has cost lives.
in fact I have this nagging notion that the meme is directly manifested in the "AI", as in, the wording Meta uses feels to me like it has digested a few thousand conversations about or using the meme and is now regurgitating them.