I used to have a stupidly large beard. One time a pack of girls was walking by in Manhattan, dressed like they were going to a club or something. After we passed each other, one of them said something like "I want a man with a big ol beard like that! Rwar!"
I choose to believe it was about me and that made me happy.
On the other hand, one time I was in an elevator and it stopped on a lower floor before the lobby. Door opened and a woman looked at me and the mega beard. She turned around and took the stairs.
Some manager probably got a bonus for this. Incentives are all wrong.