thenextweb.com Why Europe could quietly win the humanoid race
Europe is betting on real-world deployment, ethical design, and legal clarity — not flashy demos — to lead the next era of humanoid robotics.
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Why Europe could quietly win the humanoid race --
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While the US often relies on innovation funded by Big Tech monopolies and China leans on state-driven manufacturing strategies, Europe’s robotics sector is built on modular collaboration. Startups and research labs spin out into well-funded clusters, often supported by EU-backed initiatives like RI4EU and EIC Accelerator. These programs offer access to testbeds, pilot funding, and collaborative R&D networks.
Furthermore, Europe’s geographic and industrial structure gives it a special advantage: close proximity to real-world use cases. Having neighbouring logistics hubs, manufacturing zones, and retail chains in contiguity helps speed iteration and aligns development with the continent’s actual operational pain points. McKinsey estimates that in some of Europe’s critical sectors — including retail and logistics — payroll alone amounts to $1.7 trillion (€1.55 trillion). This makes automation highly profitable and ripe for disruption.
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There are still concerns in European