Burying the lede!

That "micronite" filter is the most dangerous form of asbestos.

source

"The Lorillard Tobacco Company marketed the original Kent Micronite filter as a high-tech safety feature, but today the brand is remembered as one of the most dangerous types of cigarettes ever manufactured. "

Yo dawg, I heard you liked lung cancer, so I put some lung cancer in your lung cancer.

Now with Asbestos™!

Probably kept their smoking down to moderate though instead of a lot. Maybe even a quick exit from smoking...and the world.

Probably just as well that it was the only brand.