Marketing Doesn't Work on Nerds
Developers detest marketing. If you want to sell them a tool, make it easy for them to find the information they need and leave them alone to try out your tool.
Good insights, and not just software developers, really. We don’t like ads, sensationalism, or anything reeking of bullshit. If we have to talk to someone to find out the price, the product may as well not exist.
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the rampant consumerism in nerd spaces seems to disprove the Lemmy title in the large, even if this specific example indicates the opposite wrt marketing by software firms aimed at developers.
The irony is that this very post is literally every pillar of marketing in one place.
Identify a specific demographic that may be under-served or for whom you have an attractive product, deliver said product to that demographic.
Here we are in a Technology community gobbling down the product (site/article) and talking all about it. Many will "share" it to various friends. Some will bookmark it, for others viewing the logo impression builds the overall consumer trust score of the brand.
We're all too smart for it though because I said so.
As OP, I have to admit this post unintentionally leverages Cunningham’s Law as its main marketing tactic, as do many other popular posts on Lemmy. Post something that might sound correct on the surface, but is demonstrably false, and you will get hundreds of nerds clicking on it saying, “that’s bullshit; let me set this fucker straight!” 🤣
see, this just makes you come off like a jagoff.
Well, reading the replies to this post, it became clear to me that the title is provocative, but isn’t accurate. Sure, nerds don’t like ads and generally are annoyed by inflated and unsubstantiated claims, but it’s inaccurate to say that marketing doesn’t work on nerds. Many people who read the title obviously recognized this and came here to set the record straight, hence my reference to Cunnungham’s Law. I’m sure others who originally agreed with the title came around to a different understanding like I did after reading the comments and reflecting. “Hey, maybe I’m not immune to marketing after all.”
Overall, I feel like I’ve been called out on my bullshit in this post and am wiser as a result. Hope others had the same learning experience. Maybe I’m a jagoff as well for being so openly reflective about it.