Why doesn't Sega care about Sonic?
Why doesn't Sega care about Sonic?
Not like Nintendo cares about Mario or Disney cares about Mickey. There seems to be no integrity behind what they're willing to put the character into.
11 comments
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I believe while Sonic games do sell well, they aren't huge enough for Sega to focus on them. Their other franchises like Persona, SMT, Yakuza/Like A Dragon etc perform way better.
Since they abandoned their consoles Sonic has been a mascot they use for franchising. Movies, tv shows, comics, tie-ins... They probably make way more money from those than video games
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Sonic is much less popular in Japan, where Sega is from, than in the west. So the Japanese management might not see Sonic as such an important franchise.
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It's this. Japanese businesses almost always only truly care about the Japanese market. If something does well in foreign countries but does poorly in Japan, it can be expected that product will never be made again, or changes will be made to attempt to make it sell more in Japan, even if that means alienating the rest of the foreign market that already liked the way it was.
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Money. It's always about money. If they think it will sell, they will do it. Plain and simple.
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This reminded me of this video: https://www.youtube.com/watch?v=IwTXCwqurNQ
Sega doesn't care because it's now owned by Sammy and Sammy wants the good PR from Sega.
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Sega had it very rough in the late 90s and 00s which didn't help but recent time have been much improved for the blue hedgehog. I agree with what you're saying though that the respect wasn't there, for Sonic and even their company history.
11 comments