But what if I really want a faster horse?

People in tech business circles love this quote by Henry Ford:

If I had asked people what they wanted, they would have said faster horses.

The idea is to think outside the box and create entirely new markets instead of just new products in existing ones. Like Apple creating the iPhone (sure, smartphones existed before—but cars also existed before the Ford Model T).

But sometimes, I really want a faster horse.

Netflix in 2012 was a super fast horse. It had a simple but massive catalog of movies and shows, solid recommendations, and basic library management. Compared to my limited local media library it was great. You could actively tune your tastes and rate things with a 5-star system.