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Google claims news is worthless to its ad business after test involving 1% of search results in eight EU markets.

blog.google /around-the-globe/google-europe/our-experiment-on-the-value-of-european-news-content/

Google ran an experiment to understand the value of European news content. The data shows people visited Google only slightly less often when this content was removed, and Google’s ad revenue did not significantly change.

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