Hm. I agree about the hype trend, but Intel is a for-profit company. You're saying Intel saw an opportunity to make a quick buck on the stupidity of a bunch of other company executives, and decided to hard-pass on a quick buck?
True. The companies best positioned to cash in were the GPU makers, and Intel's GPUs have always been a half-assed attempt to have a finger in the pie.
While it's reasonable to speculate that there are bubble-like qualities to the "AI" industry (primarily due to failures to provide return on investment), from Intel's perspective, this shouldn't matter.
The enterprise GPU makers are the shovel manufacturers in the gold rush so to speak.