A quick look at the report is all you need to see how badly they bungled (intentionally possibly) the research. Right from the first line of page 1 you can see it's not unbiased or factual.
- Tweets mentioning the hateful ‘grooming’ narrative have jumped 119% under Musk
Firstly, they're classifying the term "grooming" as hate speech. That's not factual.
Secondly, they say this further down on page 1:
Note that this analysis captures the volume of discourse around the ‘groomer’ narrative, which includes tweets defending
the LGBTQ+ community as well as those leveling the slurs.
So now they're taking the volume of discourse including the people defending the so called hate speech and using that to fuel the "increase in hate speech" figures. They're counting 1 person saying "you're a groomer" and then 10 people saying "they're not a groomer" as 11 counts of "hate speech" for this "research". I don't think I really need to explain why that is wrong, do I?
On Page 3 they then go on to talk about 5 specific accounts that they clearly don't like and classify as "hate speech accounts", and then "guesstimate" how much revenue that has brought in to Twitter. They make the conclusion:
The estimates demonstrate that Twitter is directly profiting from hosting ads on content by
leading promoters of anti-LGBTQ+ hate.
But really what they mean is "more views = more money from ads". Well duh, this is how ads work.
The entire research is essentially "we have declared that the term "groomer" is hate speech, so anything associated with any account that has ever had the word groomer mentioned in a tweet or reply since musk took over is amplifying hate speech".
That's it. That's the entire research. They declared something as hate speech, found 5 popular accounts where that word was mentioned in a tweet, and then they went to town just manipulating data to get the conclusion that they wanted to get.