It's artificial boosting of the same bigotry that's been ongoing for generations. The new part switching the target.
See, there's been a very concerted effort to radicalize the right wing of the American populace by media oligarchs. It's part of an overall strategy going back to at least the post-nixon era.
Want to crush black people? Find a way to villainize them indirectly. "Inner city" crime. Step up arrests for things that are disproportionately a part of black people's lives. Spread drugs into the chaos brought about by destabilizing black communities to engender greater violence between gangs. And it worked. Look at how many black people are in jail compared to pretty much any other group.
Go back to Stonewall, when the biggest movements for gay rights got going hard, and remember that trans people were involved from the beginning, but didn't have a convenient label, they didn't have a way to be a distinct group. Gay rights efforts worked to some degree. Enough that the far right plans to use gay people as the enemy had to find another target the same way that they had to change targets from black people to Hispanic people in the form of "illegal aliens".
When your plan rests on fomenting anger, hate, and fear to stir up the lowest common denominator of a populace you have to have a target, ideally more than one since there's always going to be gaps where your desired audience will fall prey to the manipulation for one hate focus, but not another, like when you run into conservatives that aren't actually racist, but hate anyone in the LGBTQ+ umbrella because of religion, or sheer stupidity.
So, when gays weren't a useful target for hate any more because enough people knew gay people, and there were enough gay people of prominence to make it harder, why not switch to the next best thing? Trans people!
See, we had a major shift in awareness of trans issues back in the late nineties and early naughties. That's was followed by a large shift in trans people now having a serious chance at transitioning as medicine advanced, funding shifted, and there was just enough support that more people could transition and not be alone.
This meant that the assholes pushing their agenda to gain and maintain both wealth and power had a gift given to them. A new label to attack, using the exact same rhetoric they'd been using against gay people. "It's unnatural", "but what about the children?", along with the ability to use lingering misogyny via to attack trans women in specific since they are now women, but used to be men (in the rhetoric), so they must be groomers sneaking into bathrooms.
It's the exact same bullshit over again.
People have forgotten that the same methodology has been in place every time people in power needed to scare the populace enough to achieve a goal. Remember reefer madness? Before my time, but the entire thing was built in order to continue the oppression of black people, to keep them firmly under the boot.
Go back further, and it was the Irish, the Chinese, the Italians, whatever group was "other" at the time.
But the modern version is so directly a rehash of the anti gay rhetoric that's not even fifty years in the past that I'm amazed it isn't glaringly obvious even to the people that have jumped on the bandwagon of both.
I've said it before, but people are stupid. They're easy to manipulate, easy to fool, and that's the majority. Even the ones that aren't easy to manipulate can still fall prey to it if they aren't paying attention. People are also lazy, and have little long term thinking ability, or attention spans. That's why we got zero lasting changes after George Floyd was murdered. Anyone that's made it this far, think for a second. How long did it take you to remember that name and what it means? Now, ask yourself how many people didn't remember at all.
That's why trans hate is working. People suck. The vast majority are easy to control, and will believe anything fed to them with the right language behind it. It just so happens that while all of the distractions being used to build up the hate also created a smoke screen to hide gerrymandering, which ends up with more and more control over what language is being used everywhere.
So, here we are with a manufactured, strawman enemy being propped up as the target and then painted with the word "trans". None of the bullshit used to build up the hate is true, it isn't accurate, and most of the people behind the hate actually know it's bullshit, but they aren't allowed to hate the blacks and the gays out loud any more. They can't just scream the n word or call people faggots at whim the way they used to.
So, now they've got trans people to hate. And they want that hate because it means they don't have to look at themselves, their own lives and choices. They don't have to stop and think that maybe everything they've built their identity around is empty, so they scream about "wokeness" and "transgenderism" as code words.
There's no serious, legitimate arguments against trans people being allowed to have the full protection of the law, to have full medical access, to have whatever gender they want on their driver's license. There's just the bullshit excuses to have someone to hate. There's not even a good argument about bathrooms, they're all built on bullshit too, and that's the one that's the low hanging fruit because it seems reasonable to people that aren't buying all the bullshit immediately, but aren't quite bright enough to think it through all the way on their own. Which, again, that's the majority, stupid people too drowned in lies and manipulation to bother thinking.
So, Don, if you've gotten this far, I know I went wide of what you asked, but it really is all related. It all comes down to the same thing in different faces over time.
For anyone else, I know this got a little ranty in parts. I know it is long enough to look a little crazed. IDGAF. This shit is patently obvious, it's not even a secret. The people that have been running the right wing of things for my entire lifetime and before have outright and publicly talked about it. One part of it, the "southern strategy" they brag about. It's infuriating, so I get ranty.