YSK: The term "Genuine Leather", it is not to reassure you that their product is made of leather, rather its the name of the lowest grade of leather a company can use.

Why YSK: The term "Genuine Leather" is a marketing term to sell the lowest quality leather possible.

When purchasing a leather product, look for full grain leather or top grain leather instead. These will provide a much higher quality cut of leather that will look and feel much better and last for much longer.