8mo ago

YouTube’s ad blocker crackdown now includes third-party apps

www.theverge.com YouTube’s ad blocker crackdown now includes third-party apps

YouTube’s ad blocking battle continues.

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“because that prevents the creator from being rewarded for viewership”
not like Youtube rewards creators for viewership either (and then lying to the advertisers as well)
- I think YouTubers make fractional pennies from Ads, and mostly only if its fully watched and sometimes clicked to go to the website. So if you get a 15 second ad, and skip to the content, you didn't give the creators any money.
  Also, shout out to those ads being horrible. My first time ever installing an adblocker was during a rapid anti-smoking campaign, that had body horror. 15 year old me didn't want to smoke, nor wanted to after, but it was so disturbing that I learned how to avoid them.
  Not even going into the disturbing or weird ads. One time I got an ad for a "Ching Chong Fing Fong shirt company" as a way of mocking Chinese people because their government sucks. Another time, I got a full 12 hour video by a Vietnamese couple just grilling in their backyard. No subtitles, not even sure if they were aware they enabled their videos to do that, or didn't fully understand the process of uploading videos.
  Anytime I see actual ads on the internet, not just YouTube, it just makes me go "I am perfectly justified in not seeing these weird ads." I don't give them any money no matter what I do, so why not have my eyes saved from bright flashing colors and scam artists?
  
  If I recall correctly, ever since videos could be called up as ads you can just pay for any video to be an ad, as long as it's on YouTube, and it doesn't have to be yours. I don't know if this has changed, but an essays channel figured out that that's the fastests way someone could target a competitor's channel. Paying to have someone else's video as an ad tanks that video ad revenue and discoverability instantly. Ad views count as views to the video and skipping an ad counts as a skip on the video which signals the algorithm to think that nobody wants or likes to see that video. Do it to enough new videos and you can entirely kill a previously profitable channel in a couple of months.
  
  TheSpiffingBrit did video on that.
  
  My first time ever installing an adblocker was during a rapid anti-smoking campaign
  Those ads made me want to take up smoking out of spite.
  
  Ouch. Cutting off the nose to spite the face.
  
  That was the purpose. You see, Big Tobacco actually sponsors the anti-smoking campaigns, which does give them some creative input. They tell the writers to make them as annoying as possible.
  
  They started messing with me on YT. When Piped began giving me errors last week, YT suddenly started behaving, but nagging me to try YT again. Google is truly evil, and dasterdly to boot .
  
  If it hadn't been for ublock origin, I'd not be on YT this long
- They could probably retain users simply by running ads every 10 minutes, rather than every 3 minutes.
  
  Oh but they don’t care about anything but short form content. If they could ditch supporting long form content today they would.
  
  Nah they want lots of short form and also like 10 hour long videos that can play 200 ads in it that you forget is on in the background. They want tiktok and broadcast TV.
  They really just want to show you ads.
  
  The cold, hard steel of the sword of truth.
  
  Such a fantastic series :) (the books, not any of the garbage adaptations)
  
  This reply makes me so happy. The books are always better.
  
  Money/s is the more used metric. Retention is secondary or even tertiary to money/s. Behold the algorithm, great and terrible, sheathed in robes of black and grasping sickle white.
  
  Ah, but you're one layer off. Projected/potential money/s (in the next 1-2 quarters mainly) is what is truly king.
  It doesn't have to be a good idea, it can be a terrible one - but good sounding words in the board room are what matter
  "Hey, so we've decided to see if we can run 10 unskippable ads back to back. Simultaneously, we've launched a war on ad blockers. This time it will surely work because we found out you can ignore your customers - Elon Musk has shown us the way, he only lost bots with all his innovation. We expect people to get over it in 3 months and estimate we'll lose 4 users. Between 10x more ads and half our users off ad blockers, we project 20x ad revenue next quarter!"
  -Words of a future CEO, probably

334 comments