Roku has patented a way to show ads over anything you plug into your TV
System would detect paused content on external devices and show ads on top.
You're viewing a single thread.
This is like really horrific but if I'm being honest, it's not going to happen. I think LG did a patent where you had to shout the brand being displayed on ads to skip an ad— and they never did that. This is probably a good thing so that other companies can't use it for a few hundred years
There's a big difference though. Making people yell is not the same as an ad being shown similar to a screen saver. Hard to believe but most people will just not care and those who do won't care enough to do much about it. There's a reason ads have become to main stream and normal they're yielding results the companies want.
A great example of how the mass majority of people not caring is look at the reaction to password sharing. Sure many people made a stink yet every single on of the platforms saw growth.
It was Sony, which really surprised me. This definitely sounds like an LG thing.
