Competition is good but they are barely going for the same markets.
So many people don't get this.
The Windows market is SMB and Enterprise, which Apple essentially never went after (not since the Power PC at least, even then not so much).
It doesn't matter if the Mac is "better" by whatever metric you want to use (I find them nicely designed) - the OS has always been as bad as Windows 11 from a usability standpoint - and I've used them since '85, supported them since '92.
Nevermind trying to use them in most business settings. I know a few in the SMB space, some of which are for print production, where the tradeoffs are worth it. One is for a CEO who just has to have a Mac, and he's always complaining that he has to RDP to a Windows machine because the software they use doesn't exist for Apple - at all.
I currently have a MacBook Air (that I inherited) ... Nice to touch, but actually using it, like my iPhone and iPad, is a frustrating exercise if you want to do anything that isn't sanctioned by the Apple High Priests.
I also have an Apple TV that's now in a drawer. I despise having to use a second remote - despite the Apple TV using HDMI. My 10 year old DVD player can be controlled via HDMI... Come on Apple.
Apple may as well not exist in the business world. If they all disappeared today, it would be trivial to replace them, vs the reverse.