If you purchase it and they can still take it away from you at will, it isn’t something that can be owned. If it isn’t something that can be owned, piracy isn’t stealing because for it to be stealing somebody would have to own it.
Getting a taxi and then running off without paying is still stealing, even though there's no theft of an actual product involved. There have always been legal ramifications for theft of services, and this is no different.
For the record I'm not shilling for Ubisoft here. They can eat a bag of dicks. I just think the point the meme is making is based on a false premise.
No it's not. I'm the guy who started this quote and it was on a Louis Rossmann video about a company who broke their customers' lifetime licenses to make them switch to their subscription model.