12mo ago

Elon Musk's X claims it's now a 'video-first platform' as it tries to reverse an advertiser exodus that has cost it billions in value

fortune.com Elon Musk's X claims it's now a 'video-first platform' as it tries to reverse an advertiser exodus that has cost it billions in value

The claim is a major departure for the service, which has long been known as a destination for posting short snippets of text.

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Lol, twitter was brilliant when it was 144 character text messages. Then it got ruined by adding photos. Now it is going the rest of the way down the tubes by becoming becoming video first. Ugh.
- Oh yea back when it needed that limit because the whole point was to text it over SMS and you could post with any SMS capable phone lol
  That was fun and unique, now it's just...boring? Just another social media site, it's only defining thing is it's (declining) size and reach
  
  SMS was the original reason, but the side effect of forcing people to condense their thoughts into a couple sentences was pretty wonderful. Especially for an open ended community where anyone can talk about anything.
  
  I disagree with you simply because brevity is nice but not at the expense of nuance. Having to try to follow a string of tweets because one simply can't suffice is awful.
  
  I don't understand the difficulty, the series of tweets are all replies to the previous tweet in the chain. Where's the difficulty?
  
  Likewise I don't understand the difficulty in reading more than 140 characters.
  But I've never used Twitter so when I experience the platform it's through screen caps of tweets. Instead of having paragraphs and cohesive formatting it reads like a programmer who writes code all in one line. Sure, it can be done and it can be read but it's fucking awful that it isn't formatted correctly so that it is more clear.
  
  It's formatted how you'd expect if you've a timeline on anything, most recent at the top though, right?
  
  Thats not formatting. That's like reading a book transcribed on post-it notes and calling it a format. It can be ordered, yes but I'm talking about paragraphs and complete sentences.
  
  Sure, it's split into smaller bits because it's on a site designed for short posts, it's not hard to follow though.
  
  Wonderful in theory, but in practice it's a dumpster fire. Quick, mainstreamm-acceptable takes are incentived, and nuanced, alternative viewpoints are nearly impossible.
  If it were all for hobby stuff, it would be fine, but when this is how most people get their news, it's not good.
- Hey at least photos worked....
  Video playback doesn't work half the time, and the other half the time it insists on 140p playback and then freezes.
  They're doubling down on something they've been failing at for years.
- Not to nitpick but I think the limit was 140?
- And with this brilliant move they are going to increase bandwidth and storage expenses. There’s a reason why it’s so hard to compete with YouTube.
  
  What are "strange expenses"?
  
  Typo. Was supposed to swipe “storage expenses”.
  
  swipe, huh?
  Gotta proofread, man :)
  
  Can confirm. This is the way.
  I keep on taking that lesson from time to time, but I still haven’t passed the final exam.
- Yeah "let's make it like youtube" what could go wrong.

290 comments