YouTube's plan backfires, people are installing better ad blockers
People are installing and uninstalling ad blockers in record high numbers as a result of YouTube's anti-ad blocking efforts.
cross-posted from: https://lemdro.id/post/2883134 (!android@lemdro.id)
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These tech companies have underestimated their utility. They are mostly providing mindless time wasters. If you try to charge money or create inconvenience, people will look for something else to do.
Their attention is your lifeblood, and you’re actively giving them reasons to look elsewhere. The VC grow-at-all-costs business model is fundamentally flawed. It doesn’t scale when profitability becomes a priority.
i think you mean "overestimated"
Their attention is your lifeblood, and you’re actively giving them reasons to look elsewhere.
👍
My attention is all the currency YouTube will ever get from me - and it should be enough. If I post videos to YouTube (for nothing in return) and I talk to people about videos I saw on YouTube or link them to videos - then I am a net gain for Google and they should treat me as such. If anything, they should be working (nicely) to try to get me to want to pay (or view ads) and just be thankful I'm there if I don't pay (or view ads). Instead they've chosen to work at ensuring everyone is so goddamn pissed off at their bullshit that they'd rather make it their full-time job to never give them another dime. Good job, Google! Smart!
Edit: Oh look, half a dozen lectures about how Google has to make money somehow. Hi there YouTube shills, I thought I would see you here.
Look I hate YouTube ads too, and ads in general, but let's say every user of a service is like you. Attention is all the currency they'll ever get from you, that's totally cool, absolutely. I'm totally that way too. But they've got to make money somehow, so if you're not the paying customer, someone else has to be.
I'm not saying it has to be ad sales either, but if we want a world in which we can use services for free without ads, we need to come up with an alternative way for them to make money. It has to come from somewhere, and by the bucketload.
If every user thinks like you, then it doesn't matter how many people you talk to or share links with, you're not a net gain on their service, you bring nothing to it.
Why should they, or anybody, be thankful that you honour them with your presence, if you contribute nothing of value? What makes you so entitled to use somebody's product for free with no strings attached?
Ads suck, I'm eager for us to move past them once we figure out an alternative that keeps products in business and us receiving things for free. But we can't deny the reality we live in right now either. Even huge companies like Google (who yes, do suck) have to make money to survive.
I think generally you will find that people of this opinion hold that it is unreasonable that we have privatized basically all of the internet infrastructure. These people tend to be in favor of expecting the consumer spends more on hardware for hosting, and enthusiasts, hobbyists, non-profits, and occasionally companies develop the software necessary to make the internet function, rather than companies just paying for tons and tons of warehouses of servers, and then just forcing the software to all become fucked up walled gardens while the actual utilities everyone rests upon is left to rot.
Huh, I wonder why people holding that opinion would be on Lemmy...
Surely a coincidence.
they've got to make money somehow
But they have been, and for years. All the years I've run a smartphone Google has harvested and profited from my data. From Gmail to Chrome (before I switched) to Maps, etc - they have profited from people's data at scale. So the argument that they need to make money somehow falls flat for me.
Also, if they charged like $2 a year to block ads, plenty of people would buy it. But like most things lately, the enshitification of our user experience continues. It's not enough for companies like Google to "make money" - it's never enough and their greed has no boundaries.
That's why you see people like us pushing back - enough is enough.
Google doesn't make money directly from harvesting your data, they make money from harvesting your data then showing you ads based on that data. So if you're running an ad blocker then they aren't making money from you (unless you pay them for stuff like subscriptions and apps). As ad blocking becomes more common they are definitely going to get more draconian to try to claw back that money (growth is infinite, profits must go up /s).
Also BTW Google probably makes more like $50 per user per year on average (looking at revenue and internet population) so they would never offer a $2/year ad block unless forced to by regulation.
they make money from harvesting your data then showing you ads based on that data
That's part of it, yes. But they can also sell ad companies demographic data - males aged 25-44 clicked on this or looked at that for example.
Google probably makes more like $50 per user per year on average
I highly doubt the number is that low.
Look I hate YouTube ads too, and ads in general, but let's say every user of a service is like you.
I understand the message about needing to fund services to exist, but that stance I feel doesn't always really work too well. Since if other users were like them then it'd also mean there might be a lot of stuff that doesn't exist anymore which could be a pro like microtransactions ceasing to exist and move to subscription model failing.
And for YouTube might be completely different where depending on their taste maybe click baits turned people away if the person hated them, so those don't exist. And long winded videos attempting to take advantage of the algorithm failed if they were someone who didn't like videos that wasted their time, and everyone is like them.
Reddit might still support third party apps if everyone was like them, and lemmy bigger. That's why if everyone was like them argument is just a weird one, since it turns minority actions into a majority and changes way too many things to focus on one singular thing.
YouTube creates no content and it’s reliant on people volunteering their time and talent to them. Fuck the idea that we need to pay google to access content they only host and don’t pay fairly for.
To answer your questions - users such as this bring something more valuable than ad money. They bring data. Google harvests data and metrics on users in a million ways, packages this up, and sells it for considerably more than they make on ads. In free services such as this, YOU are the product.
Ads suck, nobody wants to watch them, and they simply represent google maximizing shareholder value at every opportunity, as they are legally bound to do under American capitalism. YouTube ads are not a critical revenue stream that will make or break them.
Copy-pasting this from a comment I made a few days ago. I’m so tired of this misconception. Google’s business model literally disincentivizes selling personal data. The business model is built on selling targeted advertisements. Google wants to keep this data to itself because it gives them a competitive advantage in the ad space.
Selling your data would give competitors power in the marketplace. So yes, Google collects data and uses it, but no, Google does not sell your data. It sells targeting BASED on your data.
Very different, regardless of if it is any better.
Not all interested buyers are in the ad business, and governments can make payments in a way that is difficult to audit from a third party perspective, definitely not in any currency or a change in the balance sheet. I wish things where different but seems to me that paying won't protect me from them harvesting every bit they can.
I will quite happily pay a reasonable price for the privilege of avoiding ads.
I understand why people block ads, even though they are a a free tier, even if I don’t agree with it.
The fact that the cost of YouTube Premium almost doubled overnight is making me rethink my ethics, when my current subscription is up for renewal, I will be reassessing whether to cease watching YouTube, watch YouTube with ads or determine another way of supporting content creators.
I will quite happily pay a reasonable price for the privilege of avoiding ads.
I won't if the money goes to Google.
this.
i will happily support creators, but wont give money for google to continue their anti-internet quest.
You sound like you'd pay someone "with exposure" for their work.
I pay for Premium now since it includes music streaming which is convenient to use. If they raise the price too much, I'll absolutely just go back to mp3s and deal with the ads on YouTube and just watch less content on there. $15 is about my cap before I do that.
Youtube produces almost none of their own content, instead they rely on other humans to create that content.
Use your ad blocker if you want, but stop treating youtubers as google employees (they’re not, they often have a much more frustrating relationship than you do) and start supporting them through other means.
To you, those people are just helping you waste your time. if that’s your real argument here, stop wasting your fucking time and do something else more worth your precious time, or start supporting content producers directly through non-youtube methods. Or just stop fucking watching.
Those people aren’t on youtube because they’re buying into corporate google dick-wrangling, they want to produce videos and have them get watched, and youtube is a place that hosts their videos for free AND gives them ad revenue share for hosting youtube ads.
You aren’t some hero for adblocking youtube but still watching it. google won’t notice your small dip in their revenue, but the youtuber who made it will.
Wanna support the people who entertain you (or, i guess, “waste your time”, if that’s what you consider entertainment to be — if all you want is to waste your time, don’t ads do the same thing for you?). Pay them directly for their content. Want to take a fake stand that supports nobody but yourself and your own inconveniences, install an ad blocker and boast on the internet about how you’re totally fucking over google and the people who create youtube content by doing so. But don’t treat yourself like some hero for doing so.
You could've stopped after the second paragraph.
If content creators provide 90% or even 60% of value to YouTube, why is Google a trillion dollar company while major content creators are fighting for scraps that fall from their table? Why are content creators who aren’t in the top tier compensated so little for what they bring to the table?
YouTube is nothing without content. Unionize. Stand together and get paid what you’re worth.
where do i find the 10-40% percent of youtube-produced content on youtube you’re talking about?
Google is a trillion dollar company because they do far more than youtube, and make the majority of their money from taking a percentage of ad revenue. This does include youtube, and youtube is only profitable to google because they can sell ads on top of it, because video hosting on the internet is fucking expensive.
i pay google nothing, just like you. i do, however, support my favorite youtubers outside of google revenue streams with my own money, either through direct support or merchandise.
Both installing an adblocker and not even going to youtube will cost google money. I don’t care which you do. But if you do watch specific youtubers regularly, support them directly, even if you do use an ad blocker.
You’re not a hero for adblocking google. You’re a hero if you support content creators outside of google, whether or not you watch them on youtube using an adblocker.
Unionize and get paid what you’re worth. Shilling for the billionaires has no future.
oh yes, unionize af. not much of an option in my career and i kept glossing over that point, but 100% unionize i agree.
Who are you gonna defend next, the landlords?
I was never defending google or youtube.
I was defending the people who produce content on youtube, and who do not enjoy the benefits of google’s wealth and market position, and are just trying to create their content.
adblock youtube if you want, but unless you’re also supporting the creators of your content outside of google, i have never paid google a dime either. don’t pretend this is about a big corporation. you just think you deserve to be entertained for free, regardless of who put in the effort to create it.
If you’re REALLY anti-google/youtube, STOP USING THEM. If you watch them with adblock, google can still spin your usage statistics into something that will appeal to investors, but youtube creators will be wondering why their numbers dwindle, because they don’t have investors to (lie to / spin numbers at). You’re still helping youtube, even with an adblocker.
On the other hand, if you support content creators outside of youtube? you are supporting them directly, without youtube’s involvement and without google even getting a cut. I do this for several youtubers, and support even more through merch and etc.
But sure keep telling me i’m defending the landlords because i’m getting mad at you for mistreating the staff and pretending you’re sticking it to the landlords.
To your point about watching YouTube with adblockers still helping Google due to viewership numbers. That's exactly why after I stopped supporting blizzard (at first due to the blutzchung controversy, then everything else that happened) I immediately stopped playing hearthstone, yes, I was playing it free, I never spent any money on it, but I didn't want to even indirectly help by giving them usage statistics, or by giving paying people even a little bit of a quicker matchmaking.
Same reason why I've never played a Halo game, even via piracy.
Lol what an unhinged rant.
Thank you me for using Adblock. You are welcome me. Couldn't have done it without me. I am my hero. Thanks me.
The modern Internet community has an interestingly illogical take on free services. Either use them or pay for an alternative. But the average user has grown up on free services and will happily insist on having their cake and eating it too
