Gamepass has 30 million members
Gamepass has 30 million members
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6 comments
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That is a pretty substantial subscription base, no wonder it's profitable even if it at times feels like a really good deal. Like now when Starfield launched on Game Pass.
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Yeah the maths starts to add up. (There are some assumptions below, but you get the jist).
- The Xbox One had a software attach rate of 7 gamers per console^1 sold or on average that's 1 game per year per user for the life of the console.
- In the Xbox One generation over 8 years they sold 0.875 games per user per year. Assume £50 a game. That's £43 per xbox console owner per year.
- Per gamepass subscriber they're currently recieving £90+ in subscriptions per year.
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There is a significant number of GP subscribers that don’t pay nearly that much, if anything at all.
I passively accumulate enough MS Rewards points each year to not have to pay for GPU just by using Bing for search.
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Right but even if you half the number it's still only on par with last generation with significantly more room to grow and predictable income.
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Isn't gamepass subscribers count already stagnated? It was 25m in January 2022, https://www.statista.com/statistics/1276183/xbox-game-pass-subscriber-count-global/.
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I like that you said "significant number" and your example was one person, you.
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6 comments