Believing misinformation is a “win” for some people, even when proven false

I live in Texas, and I'd regularly bounce between groups of people who were vocally pro-masking and vocally anti-masking. Trying to buck the trend was exhausting in either group. I'd immediately get cold-shoulders and glares if I was out of compliance. People would crack jokes at my expense or try to debate-bro me. Felt like I had a giant bullseye on my back.

Eventually, we just stopped hanging out with the no-maskers until the vaccine arrived. Then it felt less dire to be around old friends and family without fighting the social current.

Incidentally, I've had COVID twice since getting the jab, and both times came by way of my kid being in daycare. If you think adults play fast and loose, holy shit do daycare workers (and toddlers, kinda obviously) not give a shit. Nobody is even trying to keep kids from getting ill, unless you're sending them to some obscenely overpriced daycare.

Our interpretation is that people who responded positively to these statements would feel they “win” by endorsing misinformation—doing so can show “the enemy” that it will not gain any ground over people’s views.

The article glosses over the distinction between endorsing misinformation and believing misinformation. I think people often interpret poll questions as expressions of political affiliation, so for example a person who thinks that the covid lockdowns were a mistake might say that covid is caused by 5G because that's the answer that upsets or offends lockdown supporters, not because this person thinks it is the literal truth. In other words, what the authors are seeing is not necessarily sincere belief but rather a deliberate, politically motivated endorsement of statements known to be false.

Edit: a blog I like addressing a similar phenomenon:

You can see that after the Ferguson shooting, the average American became a little less likely to believe that blacks were treated equally in the criminal justice system. This makes sense, since the Ferguson shooting was a much-publicized example of the criminal justice system treating a black person unfairly.

But when you break the results down by race, a different picture emerges. White people were actually a little more likely to believe the justice system was fair after the shooting. Why? I mean, if there was no change, you could chalk it up to white people believing the police’s story that the officer involved felt threatened and made a split-second bad decision that had nothing to do with race. That could explain no change just fine. But being more convinced that justice is color-blind? What could explain that?

My guess – before Ferguson, at least a few people interpreted this as an honest question about race and justice. After Ferguson, everyone mutually agreed it was about politics.

that is conservatives, antivaxxers, flat earthers conspiracy theorist of debunked theories in a nutshell.

"Ugh, your health care advice is too trendy, so I'm not going to follow it because that would make me weak." /s I don't like following many trends, but this isn't the place to make that stand.

Reverse cargo cult.

Believing something wrong is never a win.

the easier a statement is to disprove, the more of a power move it is to say it, as it symbolizes how far you’re willing to go. - ie "faith" in religion.

Ignorance.. it's an apt word here..