Early access periods should ideally be around six months, research suggests
A prolonged early access period can dampen post-launch sales, statistical data from 2021 to 2024 suggests.
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How about just not releasing via early access at all?
I'll allow it for smaller studios that have a big, offbeat idea. Games like Factorio, Satisfactory, Kerbal Space Program and Subnautica. All of these games had multi-year early access campaigns that were very successful, Satisfactory in particular. I think it's appropriate for weird games like these that have uncommon mechanics like factory building, space flight or scuba diving.
Thinking about Satisfactory, I imagine their sales weren't spectacular on launch day last year, but a lot of their customer base had already bought the game, so they got their $30. Maybe another way to phrase it is, who cares if it sells before or after launch?
