I want a kebab shop down the street. You gonna demand I tell you how much I’d pay for a kebab
No, I will look at kebab shops in your area and see how much they are charging, and I will check if their operation is actually profitable (instead of being a front for someone who needs to launder money) and I will see if they have enough customers paying the asking price. If the math checks out and if I see an opportunity for the market, then I'd go invest time and resources to open a shop there.
There is no such thing for "hosting providers that have been audited and can certify that the data is secured and properly managed". And given you are the first person saying "I'd pay for that", why do you think is somehow offensive to be asked "How much?"
Someone sees a potential opportunity (...) does the research,
Yeah, part of the research is exactly going to potential customers and asking how much are you willing to pay for this?.
Seriously, I do not get what is so weird about asking it.