What is up with Baldur's Gate 3?

This is not a criticism - I love how much attention this game has been getting. I'm just not understanding why BG3 has been blowing up so much. It seems like BG3 is getting more attention than all of Larian's previous games combined (and maybe all of Obsidian's recent crpgs as well). Traditionally crpgs have not lit the world on fire in this way. Is it just timing of the release? Is it a combo of Divinity fans and new D&D fans and Baldur's Gate oldheads all being stoked about this release for their own reasons? Or something else?

Note:I have not played it yet myself, just curious what folks think?