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Mustafa Albazy @programming.dev

Google raising price of YouTube Premium to $13.99 per month

The price of an individual YouTube Premium subscription is increasing by $2 to $13.99 per month in the US for new and current customers.

This price increase is live for new subscribers as seen on youtube.com/premium. Instead of $11.99, YouTube Premium now costs $13.99/month. Meanwhile, it’s $18.99 if you’re subscribing from the iOS YouTube app.

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135 comments

  • People tell me oh youtube prem is reasonable but I know that yt is just going to raise the price bit by bit and everyone will accept it because they have no other option.

    • As with all monopolies/cartels/prohibitions unsatisfied demand always finds alternatives. If the rules get in the way people circumvent them. Youtube premium price increases will create a bigger demand for ad blocking. Just as the balkanisation of streaming services and reduced value will return many people to piracy. The people who run these organisations are idiots who destroy brands and shareholder value to get short term attention and bonuses.

      • Youtubes changes are successful. Less people use ad blocker and more people are using yt premium.

        There's so many people who dont want to constantly keep looking for work around and having their sites break etc. Once one person in their family buys yt premium then it makes sense for them to get a family plan.

        My issue isn't with youtube running ads or charging for their service. My gripe is that they built their website as a free ad based service and out competed everything else based on that. Then they slowly ramped up ads and monetization once they had a monopoly and they won't stop squeezing.

        In my eyes the only ethical solution is a distributed competitor where users can pay for the service of streaming videos but can't be forced into a single vendor. For example if one peertube instance started charging to much then you could move to another.

135 comments